India: As the vibrant lights of Diwali shine and the prayers of Chhath Puja fill the air, Sun Neo, the Hindi GEC channel of Sun TV Network, has launched a heartwarming campaign that resonates with the essence of family and love. In a world where distances often separate loved ones, this initiative aims to bridge that gap, reflecting Sun Neo’s commitment to fostering deeper connections across India. Tied beautifully with the brand’s tagline, “Dil Se Jiyo,” the campaign seeks to touch the hearts of families in Eastern Uttar Pradesh, Bihar, Lucknow and Jharkhand, making their festive season truly special.
As a gesture of love and reunion, Sun Neo is distributing specially curated gift hampers to help migrant families reconnect with their loved ones during this important time of year. Each hamper carries not just items but emotions—inside a custom-designed Sun Neo canvas bag are traditional treasures like ‘lehtha’ (wax bangles), sindoor, and alta (red paste for adorning the feet). These gifts will be distributed at key railway stations in Mumbai, Kolkata, and Delhi, where thousands of heartfelt hampers will serve as tokens of love, celebrating the enduring bond of families.
Actor Ashish Dixit, who plays Kartik in Sun Neo’s Chhathi Maiyya Ki Bitiya, shared the emotional core of the initiative and shared, “For those of us far from home, festivals like Diwali and Chhath Puja remind us of the love we share with our families. Sun Neo’s campaign is more than just a gesture—it’s a way to bring that love back home. When we send these hampers, we’re not just sending gifts; we’re sending our hearts, our memories, and our promises of togetherness. It’s a beautiful reminder that no matter the distance, love always finds its way home.”
Brinda Dahal, who plays Vaishnavi in Sun Neo’s Chhathi Maiyya Ki Bitiya, added, “Festivals are when we feel the absence of our loved ones the most. Being from Nepal and currently in Mumbai for the show, I know the pain of waiting for someone you love to return. This initiative is like a promise fulfilled for so many families.”
This unique initiative highlights Sun Neo’s dedication to connecting with its audience on a deeper level, understanding their cultural values, and celebrating the traditions that unite families.
