Under the Sundrop brand, Agro Tech Foods Ltd, one of India’s major FMCG firms, extends its ready-to-cook market.
Sundrop introduces its first Mini Meal Kit, Sundrop 5 Min Yum Pasta, with an authentic pasta sauce. Sundrop is known for offering healthier and tastier options.
This product is yet another endorsement for the brand that is dominating the Ready-To-Cook market in terms of innovation.
This revolutionary product was created to provide users with a 5-minute luxurious experience. The product is a three-pasta set with an authentic sauce produced with genuine vegetables, allowing you to make restaurant-style Italian pasta at home.
Sundrop’s new 5-Minute Yum Pasta is quick, flavorful, and authentic. It is non-fried and composed entirely of Suji, with 70% less fat and no additional preservatives, providing consumers with a wholesome and healthier small meal option.
“At ATF, we are continuously on the lookout to innovate and develop new ways to fulfill consumer needs,” Asheesh Sharma, Vice President Marketing, Agro Tech Foods Ltd, said of the new product. We feel there is a large market for Mini Meal Kits that fall between restaurants/food delivery and comprehensive in-home cooking, therefore we’re excited to introduce the new Sundrop 5 Min Yum Pasta to our Ready-To-Cook category.
As the Indian customer becomes more affluent, a simple spaghetti or noodle offering with a masala bag will no longer suffice, and they will seek for better, more nourishing solutions.” Yum Pasta is the first of Sundrop Mini Meal Kits, which aims to take advantage of this massive opportunity for user acquisition and exponential growth.
This revolutionary product was created to provide users with a 5-minute luxurious experience. The product is a three-pasta set with an authentic sauce produced with real vegetables that allows you to make restaurant-style Italian pasta at home.
Sundrop’s new 5-Minute Yum Pasta is quick, flavorful, and authentic. It is non-fried and composed entirely of Suji, with 70% less fat and no additional preservatives, providing consumers with a wholesome and healthier mini-meal option.
The release of this new product results in optimizing and adding to the momentum. The new Sundrop 5 Min Yum Pasta from Agro Tech Foods Ltd comes in two boxes, one with boiled pasta and the other with red sauce, all for INR 50.
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