ITC’s Sunfeast formally announced a collaboration with team Royal Challengers Bangalore (RCB). The campaign is led by Dark Fantasy with various exciting activities that range from TV campaigns to consumer targeted digital contests to interact with audiences. #ALotCanHappenInside is that the thought which the brand will take forward further during this tournament.
The company told that Sunfeast Dark Fantasy is well equipped to make the indoor cricket viewing experience for this year’s most anticipated sporting spectacle, more memorable and exciting. Fans can relive the fun of watching the match at a stadium, made virtually possible through filters that replicate the action-packed surroundings of a stadium and might be available on Sunfeast Dark Fantasy’s Facebook page exclusively. Consumers can celebrate with the filters by sharing their best at-home fun moments and tagging the brand. The first effective entries will get a chance to meet Royal Challenger Bangalore players through a very unique virtual meet-and-greet. Royal Challengers Bangalore merchandise and Exclusive goodies also are up for grabs.
As Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes at ITC Ltd. was speaking on the partnership, he told that Sunfeast is delighted to partner with the team Royal Challengers Bangalore and appears forward to an incredible season of T20 along with which Sunfeast shares happiness to evoke the same feelings in their consumers through their various engagements. Ali Harris Shere also told that by the collaboration with RCB they seek to enable a heightened, in-home, interactive cricketing experience for the viewers. He also wished Royal Challengers Bangalore a successful season.
About the partnership, Sanjeev Churiwala, Chairman, Royal Challengers Bangalore told that they’re delighted to have Sunfeast on board as the ‘Official Partner’ of the Royal Challengers Bangalore as Sunfeast shares the identical feelings of RCB in bringing happiness to fans and he told that they are looking forward to the present endeavor with one amongst the foremost reputed home-grown brands.
The collaboration of ITC’s Sunfeast with RCB, within which the campaign led by Dark Fantasy will make the fans of RCB to enjoy the game within the safety of their home, with the thought of #ALotCanHappenInside.
