ITC’s Sunfeast YiPPee!, quite possibly the most well-known moment noodle brand in India, brought to the front its Mood Masala variation’s center USP through a TVC crusade.
The noodle pack which incorporates two masala sachets, Main Masala and Mood Mix, assists purchasers with modifying the flavor of their moment noodle, according to their state of mind.
Brand representative MS Dhoni spins his mindset which goes from a chill, rush to insane as he picks the kind of his YiPPee! Mind-set Masala bowl of moment noodles.
The film opens with a focus on MS Dhoni’s ‘Mr. Cool’ picture and hence exhibits his chill, rush, and insane mind-sets. His dispositions advance by the casing as the extra state of mind masala preparing in his bowl of YiPPee! Disposition Masala changes. The Mood Mix preparing is directed to dial up the character remainder of the tempting long, non-tacky, delectable, and guzzle commendable moment noodle eating experience.
Remarking on the TVC, Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles, and Pasta Cluster, ITC said “Yahoo! Mindset Masala addresses our consistent and serious undertaking to convey imaginative and separated moment noodle eating encounters. Customer bits of knowledge propose that a sizeable number of individuals like to be imaginative with their moment noodle arrangement and ‘mindset’ is an essential piece of that experience. Hurray’s! Mood Masala means to address these buyer needs through an extra masala sachet, the ‘state of mind blend’. The TVC was conceptualized to pass on the item’s separating credits which can make even M S Dhoni change from his ‘Çaptain Cool’ picture and embrace various dispositions.”
Sunfeast YiPPee noodles are now trending among youngsters because of their mood masalas. Also bringing M.S. Dhoni as the ambassador brings immense pleasure to the youngsters. The film portrays M.S. Dhonis’s mood swings relating to the masalas which he chooses. Mainly, there are three mood masalas which are crazy mood, chill mood, and thrill mood.
The TVC was on AIR in 5 languages including, Hindi, Kannada, Malayalam, Telugu, and Tamil. The brand has likewise evolved 10 restrictive ‘Dhoni mind-set’ stickers and will come free of charge with each single pack acquisition of YiPPee! State of mind Masala.
Follow and connect with us on Facebook, LinkedIn & Twitter
