~ Central to the campaign are 3 humorous brand films, each featuring the iconic actor Kareena Kapoor Khan and renowned authors Chetan Bhagat and Amish Tripathi respectively ~
December 13, 2023: Audible, a leading creator and provider of premium audio storytelling, announced the launch of its latest brand campaign ‘Sunke Toh Dekho’ in India. The playful campaign aspires to show the audience how Audible can be weaved into their lives seamlessly, especially during those moments through the day when their hands are busy but their minds are free. At the heart of the campaign are three brand films, conceptualized and produced by Supari Studios, each featuring the iconic actor Kareena Kapoor Khan, the inimitable Chetan Bhagat, and the master of epics Amish Tripathi, respectively.
The films are vibrant and light-hearted and paint three distinct and vivid scenarios of how the service integrates into the daily lives of listeners. In each film, Kareena Kapoor Khan, Chetan Bhagat, and Amish Tripathi respectively interact with people in relatable situations— a metro ride, a traffic jam, and a gym session, urging them to stop “wasting time” and embrace the opportunity to reflect and explore the audio universe, away from screens, allowing listeners to gain knowledge during everyday tasks.
They also spotlight the incredible breadth of Audible’s catalog across genres – action, adventure, horror, education, self-help, (yaha par sab milega!) and formats such as audiobooks, podcasts, and scripted originals voiced by renowned talent, authors, and celebrities.
The films are live on Audible’s social media handles. They will be further leveraged across digital, ATL and BTL mediums such as Out-of-Home (OOH), Google display networks, news and transaction apps such as Inshorts, Blinkit, Zepto, Uber, Jio Network, and across corporate tech parks in Mumbai and Bangalore. Additionally, passengers on the Mumbai Metro can view the campaign creative via an in-train display and audio ads while on their daily commute.
Shailesh Sawlani, Country Manager, India – Audible said, “Our ‘Sunke Toh Dekho’ campaign spotlights how Audible is woven into the fabric of our audience’s lives as an integral companion, offering entertainment and enlightenment while driving, working out, or during a commute. The brand films showcase our diverse content library, and the array of genres and formats we offer, across audiobooks and podcasts voiced by renowned talent. We want to inspire listeners to transform their idle moments into opportunities for enrichment through entertainment.”
Akshat Gupt, Co-founder, Chief Creative Officer and Director, Supari Studios said, “For this campaign, our focus was on capturing relatable moments where minds wander freely and merging them with the joy of storytelling. In each of the three films, Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi ingeniously bring joy, entertainment, and learning into the lives of protagonists who are bored or irritated during mundane tasks, illustrating the transformative power of audio entertainment. Using humour as our guide, we nudged audiences towards embracing Audible by showcasing the joy of listening and landing the message ‘Sunke Toh Dekho”
Sharing his experience, author Chetan Bhagat added, “As a storyteller, I believe that stories, in any format, are powerful and can inspire and uplift people. This film encourages my fans to view their commute as a time to enrich their lives with valuable audio content on Audible.”
