In a vibrant fusion of style and spirit, Global beer brand Corona made its debut in the world of fashion by teaming up with luxe-boho designers Saaksha and Kinni to light up the stage at the prestigious Lakmé Fashion Week with a debut swimwear line. Through a spectacular collection showcase and the enchanting Corona Oasis Experience Zone, the brand brought to life its core brand values of celebrating sunsets, vitality, and the joy of outdoor living to life in an unprecedented fashion extravaganza.
This ground-breaking collaboration marked a pivotal moment in Corona’s quest to forge deeper connections with the Indian audience. The synergy between Corona’s signature sunsets and the innovative design ethos of Saaksha & Kinni was nothing short of magical. The synergy between Corona’s signature sunsets and the innovative design ethos of Saaksha & Kinni was nothing short of magical. The runway glowed with the celebration of rejuvenation and the allure of sun-drenched living as the designers unveiled their mesmerising collection “Hana”.
“Lakmé Fashion Week X FDCI has been a platform for showcasing the best in Indian fashion, and this year, with our leading global beer brand Corona, we were excited to be a part of this magic. said Vineet Sharma, Vice President – Marketing, AB InBev India. “Corona has always been synonymous with relaxation, nature, and enjoying life’s simple moments, and this collaboration beautifully captured this essence. We’re excited to have been part of Saaksha & Kinni’s journey with this new collection that brings to life Corona’s unique perspective on fashion.”
Corona and Saaksha & Kinni paid homage to the outdoors and the beauty of nature, inviting all to immerse themselves in the blissful moments that Corona embodies. It was more than just a fashion statement; it was a testament to the timeless connection between style, nature, and the Corona spirit. With a blend of prints and solids adorned with Indian-inspired quilt detailing, each piece mirrors the tranquillity of the ocean, sunset, and lush grasslands. Several elements including the ramp and choreography were carefully curated to transport the audience to a summer escape.
Corona believes in the restorative power of taking a few moments from one’s busy life to enjoy the sunset. The Corona mandala motif is an ode to the pinnacle moment of disconnection with nature, particularly sunsets. Drawing inspiration from the sacred mandala, a symbol of unity, balance, and harmony, the collaboration between Corona and “Hana” celebrated the seamless fusion of two worlds with Summer Escapes. Infusing traditional Indian quilt detailing into contemporary silhouettes, the “Hana” collection mirrored the seamless fusion of heritage and modernity, echoing Corona’s commitment to celebrating the richness of cultural diversity.
At the heart of Lakmé Fashion Week, Corona curated the enchanting Corona Oasis, a sanctuary amidst the bustling energy of the event. Here, guests were invited to disconnect from the digital noise and bask in the embrace of nature. A tranquil haven beckoned, where consumers gathered to “Log Off. Lime In”, savouring the refreshing taste of Corona with the signature lime ritual. It was an invitation to pause, disconnect, and revel in life’s extraordinary moments.
Corona’s presence at Lakmé Fashion Week marked a significant milestone, signaling the brand’s foray into the lifestyle space. This collaboration paved the way for a summer infused with style, sunshine, and the unmistakable zest of a Corona with a lime.
