The market for smart exercise equipment and technology is expanding every day. Even though it might seem impossible, these inventions can take your workout to the next level. The smart fitness goods brand cult sport just unveiled the “MOVE” digital campaign to advertise its line of “smart” clothing, bikes, and home furnishings.
The campaign, conceptualized by LEAP and carried out by Supari Studios, aims to formally introduce the cult sport and promote it as one of the best national fitness brands. Supari Studios created an original and compelling trilogy of 3 commercial films for this campaign that engage viewers with their clever aesthetics. The films emphasize each category that cult sports have to offer and are inspirational and energetic.
The campaign promotes the smart qualities of these products while convincing the public that they are the superior and smarter choice. These products range from garments to outdoor bikes and home workout equipment. The product itself served as the inspiration for the campaign’s idea. Speaking of working out, it’s all about “movement,” so when someone buys a cult sports item, they aren’t simply buying a nice “anti-sweat T-shirt” or a fancy “alloy cycle” – which are premium top-quality products. By offering them full access to trainers, dieticians, performance tracking tools, communities, and the cult. the fit app, they are entering an ecosystem. By including these distinctive elements in its products, the brand is attempting to appeal to the “ordinary athlete.” This is a Smart MOVE. Cult Sport deftly highlights the feel-good qualities of its exercise gear through the ad while also showcasing its cutting-edge features.
In a sense, the brand is asking its audience to step into a modern fitness universe where they may engage in workouts that are on par with those seen in studios and connect with trainers. Millennials and Gen-Z are part of a larger audience group the campaign aims at. The video’s narrative adds a customer-focused twist with a lighthearted undertone to highlight how cult sports provide quality with cutting-edge technology that makes it possible to have immersive fitness experiences.
Thus according to Prachita Pujari, brand marketing, a cure fit, “with this campaign, our goal was to launch the cult sport and establish it as the number one fitness product brand with the categories it is associated with, as well as to tell people why we are the smarter choice.” The three movies focused on the cult sport’s three primary subgenres. The “Smart Move” seems to be something we absolutely can not wait for everyone to witness and experience.
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