Flipkart, India’s homegrown e-commerce marketplace has seen tremendous growth for its SuperCoin reward program across categories within the past year. The multi-brand reward ecosystem that rewards consumers and enables them to redeem coins on every single purchase across Flipkart, Myntra, Cleartrip and PhonePe, today sees near 1.5 billion SuperCoins issued monthly.
SuperCoins can be used to buy any goods from participating vendors on Flipkart, as well as accessing the rewards shop, buying the latest fashion designs on Myntra, making travel bookings on Cleartrip, and paying over tens of thousands of merchants using PhonePe, among other things. 58% of today’s SuperCoin customers hail from the T2 & T3 regions in India, which is aligned to create loyalty rewards accessible to the larger Indian population. 50% of those rewards are claimed across categories like home items, Grooming accessories, Men’s Clothing, Food and Nutrition, Makeup & Fragrances, Healthcare, Baby Care, Fashion Wearables, and Women’s Westernwear.
To reward consumers and make their shopping experience holistic, Flipkart has strengthened this program with partnerships with participating shops where these rewards is redeemed. This unique rewards ecosystem from Flipkart is intended to bring value to numerous shoppers across India.
“At Flipkart, we’ve never stopped innovating to make e-commerce more inclusive and accessible to everyone.” Our SuperCoins programme was created to strengthen customer relationships, enhance every shopping experience, and add value.” “The Supercoin connection allows our ‘Myntra Insiders’ to redeem their loyalty coins across the Flipkart Group ecosystem,” stated Srinivasan Subramani, Myntra’s Director of Loyalty.
“We are pleased to partner with Flipkart to offer SuperCoins redemption on the PhonePe platform,” said Deep Agrawal, Head of Payments at PhonePe. This can empower ample PhonePe consumers to seamlessly transact using the accrued SuperCoins at our merchant locations; thereby significantly increasing the employment cases for utilization of their SuperCoins.”
The SuperCoin program is meant to supply benefits to various customers who shop on Flipkart, where every single purchase over INR 100 ends up in earning SuperCoins. With SuperCoins, shoppers get extra value on every purchase and earn rewards for each rupee spent, within the kind of a cashback. With innumerable new shoppers embracing e-commerce this past year, SuperCoins has seen a growth of over 74% in people redeeming their SuperCoins.
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