Offering unmatched comfort in every piece, Superdry’s denim collection is all that you need to stay HOT this summer. With a flattering fit suitable for all body types, the denim range comes with an obsessive attention to details and craftsmanship. Providing a streamlined wardrobe for the conscious consumer, Superdry’s denim range is an effortless combination of classic silhouettes, perfected cuts and elevated fabrics.
The collection is available in striking colour options and American vintage washes, with versions of Kanji embroidery on all denims. Not only are they stylish and trendy but the collection comprises of soft fabrics made from cellulose and 25% of the range also includes EcoVeroTM fiber. The brand’s passion for sustainability has made the denim at least 25% sustainable today and aim to be fully sustainable by 2030.
Men’s Collection:
Taking inspiration from the city lights, the men’s collection is named after Japanese cities. The collection has a wide range of washes with a fabric that stretches the way you like it.
Categories into 3 ranges, the Old and Vintage, this thrift store inspired range has American washed jeans that stay true to the iconic Superdry style paying attention to detail by highlighting the Kanji embroidery on all denims with colourful bar tack on the back loop.
Sophisticated style with a sustainable ethos, The Studios’s range is a streamlined wardrobe for the conscious consumer. Studios transcends trends and respects the planet with premium essentials in elevated fabrications.
Last comes their most sustainable range, consisting of self-edge jeans which is known as their “Selvedge Collection”. This exclusively premium range has unique detailings on their coin point, along with their signature Kanji in red, these jeans are not only stylish but also made with the raw selvedge fabric and embellished with beautiful stitches with an added hem tag. The selvedge denim technique makes the cloth more durable than the regular denim.
These range come in 38 styles in fits such as the Skinny, Slim, Slim Comfort, Tapered, Bootcut, Straight, etc for one to choose from.
Women’s Collection:
Named after Japanese flowers, the women’s range is versatile with tailoring that is soft and easy. These new staple jeans provide a large range from, Bootcut, Anti-fit (Boyfriend Jeans), Straight, Slim and Skinny. Comfort being the main goal, the collection is the perfect fit for Indian body types.
The new collection is available across all Superdry stores and on the Superdry website.
