New Delhi, Oct 05, 2024 – Apollo Cancer Centres hosted an inspiring and vibrant fashion walk in collaboration with Mydream TV USA, capturing the essence of hope and resilience in the fight against breast cancer. The event, held at Indraprastha Apollo Hospital, New Delhi, was a breast cancer awareness initiative to bring together cancer survivors, advocates, and supporters, all strutting the runway with purpose and flair.
This event was driven by a shared commitment to advance early detection and foster a supportive environment for breast cancer survivors. Attendees gained insights into advanced breast cancer screening, including new and sensitive tests designed to improve early detection rates, which is crucial as breast cancer prevalence is on the rise in India.
There is a concerning trend in India, where the incidence of breast cancer among young women is on the rise, accounting for 10-20% of all breast cancer cases. The most common age group presented is between 35 to 40 years This increase calls for the imperative need for early detection and screening, as breast cancer in younger women often presents with more aggressive characteristics and at advanced stages, leading to modest outcomes. (Link)
Set against a backdrop of colourful lights and uplifting music, the fashion walk transcended the conventional, transforming the catwalk into a platform for awareness and empowerment of breast cancer. Attendees were not only treated to an array of stunning designs but also inspired by powerful stories of courage and perseverance, highlighting the importance of early detection and the ongoing battle against breast cancer.
Dr. Mrs. Ramesh Sarin, Senior Consultant, Surgical Oncology, Apollo Cancer Centres, underscored the importance of early detection and compassionate care, saying, “Breast cancer awareness is all about education and empowerment. With the Fashion Walk, we aim to extend our reach and make a significant impact on public health. Early detection is crucial for improving survival rates, and our new screening technologies promise to revolutionize breast cancer diagnosis, offering women a better chance when the condition is most treatable. This event is more than a gathering; it’s a testament to our progress and a promise to continue this vital work. Together, we weave a tapestry of hope and inspiration, where survivors share their stories and motivate others to prioritize their health.”
Dr M S Kanwar, Pulmonologist, Indraprastha Apollo Hospital, said, “This initiative is a testament to the resilience of breast cancer warriors and underscores the importance of early detection, which is pivotal in managing cancer outcomes effectively. Our collaboration with Mydream TV USA is vital in disseminating advanced screening techniques that can vastly improve early diagnosis rates. Seeing survivors take to the runway is a celebration of personal triumph and a powerful call to action for the community. By fostering a supportive environment, We are motivating individuals to take charge of their health and nurture a future where breast cancer is more detectable and treatable at its earliest stages.”
Ms. Rashmi Bedi, Co-Chief Executive Officer, Mydream TV USA & Mydream Entertainment LLC, said, “Partnering with Apollo Cancer Centres helps us bridge gaps and raise crucial awareness about breast cancer. This collaboration showcases the strength and grace of those who have battled breast cancer, turning the runway into a beacon of empowerment. It’s more than a show; it’s a celebration of life and resilience, and a call to action for increased awareness and early detection. By sharing these powerful stories, we aim to inspire a larger audience to take proactive steps in their health journeys.”
The breast cancer warrior, said, “Being part of the Fashion Walk is incredibly meaningful to me. Having faced breast cancer head-on, I know the challenges and fears that accompany a diagnosis. Yet, with Apollo Cancer Centre’s cutting-edge treatments and compassionate care, I found the strength to fight back. Walking the runway is a celebration of my journey and my victory over breast cancer. It’s an opportunity to encourage others going through similar battles, to let them know they are not alone.”
The Event included inspiring stories of breast cancer warriors, a panel discussion with leading experts, an awareness film, and the much-anticipated Fashion Walk. Families, friends, and supporters were invited to join the empowering celebration to honour brave hearts and their unwavering spirit in the fight against breast cancer.
