Jio Cinema, the digital streaming partner of TATA IPL, has announced that Suryakumar Yadav, the world’s No. 1 T20 batsman, has joined as its brand ambassador. The partnership aims to enhance fan engagement towards Jio Cinema’s digital proposition and offerings during TATA IPL. The association will feature social media collaborations and a series of initiatives that showcase the Indian batting sensation.
Suryakumar Yadav’s Remark
Suryakumar Yadav is a prolific run-getter in white-ball cricket, and he expressed his pleasure to collaborate with Jio Cinema for the upcoming season of the Indian Premier League. He praised Jio Cinema for revolutionizing the digital viewing experience for sports fans globally with the affordable and accessible world-class presentation. He further mentioned that he looks forward to this exciting partnership and constant innovations on digital platforms, which make them a preferred option for fans.
CEO’s Remark
Viacom18 Sports CEO Anil Jayaraj said that Suryakumar Yadav represents the same qualities that the company stands for, i.e., world-class innovation, unmatched thrill, and the need to keep fans entertained and engaged. He further said that Jio Cinema’s presentation of the TATA IPL would reflect Surya Kumar’s flamboyant 360-degree style batsmanship, providing consumers with the whole nine yards of consuming sports digital with no boundaries of accessibility, affordability, and language.
TATA IPL Season 2023
The 2023 season of TATA Indian Premier League begins on March 31, with defending champions Gujarat Titans taking on MS Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All the matches will be live-streamed on Jio Cinema for free this season. Additionally, Jio Cinema will offer a 4K feed, multi-language and multi-cam presentation, interactivity through stats pack, and Play Along feature for over 700mn+ internet users throughout the 2023 edition of TATA IPL.
Jio Cinema’s Offering
Jio Cinema is now available to Jio, Airtel, Vi, and BSNL subscribers. It is live-streaming all the Women’s Premier League matches in five languages, including English, Hindi, Tamil, Telugu, and Kannada. With Jio Cinema’s multi-language and multi-cam presentation, fans can enjoy TATA IPL in their preferred language and camera angle.
Conclusion
The partnership between Suryakumar Yadav and Jio Cinema aims to deepen fan engagement towards Jio Cinema’s digital proposition and offerings. With Suryakumar Yadav’s association, Jio Cinema is set to showcase its world-class presentation that is affordable and accessible to fans globally. The partnership will feature a series of initiatives and social media collaborations that showcase the Indian batting sensation during the TATA IPL.
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