Sustainable Marketing Innovations and Trends Highlighted at FIIB Research Conference, Concluding with 200+ Attendees and 70+ Experts

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FIIB brought together over 200+ participants and 70+ experts join as judges, panelists, and keynote speakers for the 9th edition of FRC.

New Delhi, 28th October 2024: Fortune Institute of International Business (FIIB), one of India’s pioneering business institutes, successfully hosted the 9th edition of FIIB Research Conference (FRC), themed “Reimage, Rethink, and Redesign Business”, inspiring innovative, meaningful, and impactful business, and management solutions. The conference was joined by over 200 individuals from across the globe, including countries like the US, Canada, the UK, Australia, Germany, and South Africa. More than 70 global experts contributed as judges, panelists, and keynote speakers. Key collaborators of the conference were the Center for Behavioral Insights (CBI), the Center for Responsible Management (CRM), Common Time, and the Center for Innovation, Entrepreneurship & Technology (CIET).
Key Highlights of the Conference:
The Research Conference comprised of a case study presentation, 3-minute thesis presentation, paper presentation competition, panel discussions, keynote speeches, and Ideation Bootcamp. The Ideation Bootcamp was a three-day event where scholars collectively identified key industry problems of Climate Change and Customer Trends, framed research questions, and formulated concise research proposals. The key themes discussed during the conference included the use of AI/ML and AR/VR across industries, the entrepreneurship ecosystem, digital leadership and social capital, and integration of sustainability into several sectors. The conference comprised of three insightful workshops The Paper Development Workshop, Common Time Workshop on Importance of Dance and Movement, and Integrating UNSDGs for Research Workshop.
Elucidating the fundamental visions of the conference, Prof. Radhika Shrivastava, Executive Director of FIIB, said, “At FIIB, our fundamental vision is to promote thought leadership, behavioral intelligence, holistic skill development and entrepreneurial sustainability. Through FIIB Research Competition, we aim to redesign and reimagine the business and management scenario, providing innovative, sustainable, impact-oriented solutions to real world problems.