1st November 2023 , India : Just in time for the wedding season and on the heels of festivities, Suta’s first ever ad film highlights values that constitute its ethical universe. As a visual tool, it shifts our focus back to sarees as garments of spontaneous choice. The apparel house has always believed in the versatility of sarees. But to take the garment to wider audiences with varied lifestyles, it now stresses on etching each weave with coming of age experiences. The ad is another step in that direction.
“Sarees can be worn anywhere and everywhere. That’s what fuelled our idea behind Suta. And that’s how this ad came to fruition,” shared Sujata Biswas, co-founder of Suta. She added, “Excitement is only natural. The production marks a new chapter in our journey but there’s more to it. We will forever cherish the process involved as a learning experience. So much goes into communicating the principles of your brand! We held several meetings, reconsidered words, phrases and visuals to put across our ideology. We have always wanted our creations to mirror real people — their joys and struggles. And our latest offering fulfills that want with amplified vigour!”
The label is known for its exquisite artisanal sarees, unique designs and fetching fits. Suta speaks to customers across age groups, but more importantly, to the youth. “The younger generations will carry the tradition of wearing sarees with aplomb forward. We have an eclectic collection of festive sarees and blouses. However, each product holds comfort as its core concern. You don’t need to feel tied down to look gorgeous; pleating your saree shouldn’t be a woe; and you should be able to play, travel, work and also make an appearance in a saree. Our film emphatically ticks off those boxes,” said Suta co-founder Taniya Biswas.
The apparel brand didn’t miss out on the work that goes into weddings. Any celebration, big or small, has its parts and suitably, a saree can seamlessly fit into each of those parts. Without changing the person you are. With their latest ad, Suta shines a light on your unique personhood.
Agency / Production House : Hermes Media
- Instagram Link : https://instagram.com/itshermesmedia?igshid=OGQ5ZDc2ODk2ZA==
Brand Film Link :
- Youtube: https://www.youtube.com/channel/UC_BxijdPUGtQTm3u6CsMQIQ
- Instagram : https://www.instagram.com/reel/CzA5cDKMdO1/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
