24th June, Mumbai 2023: Suta, an artisanal brand best known for reviving heirloom crafts with a contemporary twist, unveils the face of its Pride campaign, who is also a rising super star in the LGBTQiA+ community – Sushant Divgikr aka Rani KoHEnur. The highlighted collection comprises unique, extravagant and head-turning pieces that defy convention and classification to showcase design at its interpretative, imaginative best.
Elaborating on this collaboration, the brand reveals that Sushant Divigikr embodies the combination of substance and inclusivity, as well as the brand’s core values of inclusivity and individuality. This makes Divigikr the perfect representative for Suta’s second Pride-themed collection, which is a celebration of individuality, beyond labels and prejudices. The collection comprises ornate sarees, statement blouses and designer pantsuits, harnessing materials as diverse as organza silk, viscose and denim. The fabrics and colour palette used are rich and luxurious, and each piece is embellished with hand-embroidered sequins, ruffles and other detailing to create a multi-dimensional, luxurious wearing experience. The designs are bold, avant-garde and head-turning – a testament to Suta’s wide-ranging design capabilities. Each of these pieces is made-to-order, and a true labour of love by Suta’s skilled artisans.
Speaking of the collaboration, Sujata Biswas, co-founder of Suta says: “Our Pride collection this year is inspired by individuality, in its truest sense. The pieces are extravagant, elegant and eloquent, appealing to the sensibilities of the contemporary wearer seeking statement-making festive and occasion wear. Inclusivity has always been a very strong part of the brand’s identity and is evident in its visuals, language and even its hiring practices. For us, Sushant Divgikr is the perfect fit as a brand campaign ambassador as they personify gender-fluid creativity with their signature sass. And we are all for it!”
“I’m excited to be the face of Suta’s Pride collection – This is ME. I love their designs and the impeccable detailing that goes into each of their statement pieces. As a garment, the sari is glamourous and versatile. The Suta team has been making waves since their inception and has made such a significant impact on the weavers’ community. I want to contribute my efforts towards showcasing our rich artisanal heritage through this collection, and ensure we all look and feel our uninhibited best”, said Sushant Divgikr.
The collection will be available at Suta’s stores (Mumbai, Bengaluru, Thane, Hyderabad and Kolkata), as well as on their website (https://suta.in/collections/this-is-me) and on the Suta app.
Instagram Link: https://www.instagram.com/reel/Ct3UeUQMbWz/?igshid=MzRlODBiNWFlZA==
