National: October 10, 2024 – SW Network, a leading integrated advertising agency, proudly announces the successful completion of a massive campaign for Myntra’s newest Gen Z-focused clothing brand, “FWD”. Executed by Youthbeat, SW Network’s campus and creator-led youth marketing vertical, the campaign featured a staggering 15,000 creators and marked one of India’s largest creator-driven marketing initiatives.
FWD, designed exclusively for Gen Z, was introduced with the goal of becoming the trendsetter for this digitally savvy generation. Youthbeat’s execution of this monumental campaign involved managing 15,000 creators on a weekly basis, a task that required unparalleled coordination, strategy, and seamless execution.
Raghav Bagai, Co-Founder of SW Network, commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”
The campaign’s scale set new benchmarks for content creation, with each of the 15,000 creators producing fresh, trend-driven content weekly, introducing new trends such as “baddie” and “core,” among others. All creators were responsible for creating engaging Gen Z content for the brand, focusing on trending topics to ensure that FWD stayed at the forefront of Gen Z fashion conversations. Youthbeat’s expertise in handling the logistics of such a large-scale operation ensured that every creator was aligned with the brand’s messaging, driving significant engagement and visibility across social platforms. The results were outstanding, with the campaign achieving over 60 million views, reaching 45 million+, and over 1 million engagements.
Beyond just numbers, the creators introduced new trends, sparking organic conversations and establishing FWD as the ultimate Gen Z brand. The meticulous planning and flawless execution of this campaign underscore SW Network’s reputation for tackling large-scale projects with precision.
“This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Shubham Chawla, Director, Youthbeat.
The sheer magnitude of coordinating 15,000 creators weekly made this campaign a standout success in the youth marketing space, solidifying Youthbeat’s reputation as a leading force in connecting brands with Gen Z.
