India-wide release, 3rd October 2024: In India, no celebration feels complete without some sweet and savoury treats; they hold such a cherished place even in our festive customs. And as the festive season draws near, gifting and sharing sweets becomes meaningful as a tradition. To make these moments even more special, The Baker’s Dozen, India’s leading artisanal bakery brand, known for creating authentic and quality baked goods, is launching its newest gifting range, offering the perfect blend of taste and tradition. The brand has curated a new collection including two marquee gift boxes – the ‘Handcrafted Cookies Gift Box’ and the ‘Gourmet Celebrations Gift Box,’ in distinctive packaging.
The demand for sweets tends to increase during the festive season when boxes upon boxes of delicious Indian sweets in Indian households are a familiar sight to behold. However, the Indian consumer is now also looking for newer gifting options such as cakes and cookies beyond the usually available mithais and chocolates. The Baker’s Dozen recognized this consumer need and thoughtfully crafted its latest festive collection of cookies and cakes. With this, the brand aimed to enhance the gifting experience for its consumers by providing fresh artisanal bakery products in the most beautifully designed boxes. The Baker’s Dozen’s range includes:
- Handcrafted Cookies Gift Box – This beautifully packaged selection brings together The Baker’s Dozen’s most-loved cookies, each baked to perfection with the finest ingredients. Delivering the warmth and comfort of homemade goodness in every bite, the delicious assortment is perfect for treating yourself or someone special!
- Gourmet Celebrations Gift Box – The luxurious gift box offers a perfect blend of sweet and savoury indulgences. With a delightful mix of soft muffins, crisp cookies, and artisanal savoury toasts, it is curated to be a feast for the senses and a truly memorable gift for your loved ones.
Furthermore, blending the unconventional with the traditional, the gift boxes’ packaging is rooted in Indian cultural heritage, drawing inspiration from an era where each occasion was celebrated spectacularly and with meticulous attention to detail. The design features traditional peacock
and domed architectural motifs to reflect the same sense of grandeur in The Baker’s Dozen’s gifting range, emphasising the brand’s commitment to perfection and the thoughtful care it invests in even the finest details. The gift box itself is a celebration of tradition and craftsmanship.
Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen, said, “We wanted to create something that embodies the essence of Indian celebrations, where gifting and sweets are culturally significant and at the heart of every joyous occasion. It’s about enriching the experience of gifting by enabling our customers to choose a gift that is grand and meaningful. At the same time, we wanted to ensure that our range offers exceptional value so they feel deeply satisfied with their choice.”
She further added, “Indians love to celebrate every small and big occasion around the calendar. Our previous gifting ranges have received overwhelming responses, hence we are aiming to facilitate its availability throughout the year. The festive season is crucial to us as our sales increase by 2-3x.”
For those who find themselves in need of a last-minute festive gift, The Baker’s Dozen has you covered. With options ranging from Rs 199 to Rs 499, these gift boxes are the perfect solution for impromptu gifting. The range is available from the second week of October, both online and offline, arriving just in time for your Diwali celebrations!
