Swiggy, a food delivery app, has launched a new membership plan called Swiggy One. When compared to the company’s existing Swiggy Super subscription programme, the new service offers greater benefits, including free limitless deliveries and discounts on a variety of Swiggy services.
The Swiggy One club offers you limitless loose deliveries and further reductions on restaurants, Instamart, and Genie orders on Swiggy.
The campaign films highlight various scenarios within the protagonists’ life through their pets’ points of view showcasing a shift before and after availing of the Swiggy ONE membership.
One of the films shows a cat’s point of view and the way much ‘me time’ the cat gets reception while her owner runs errands outdoors. The cat is disappointed that the owner is not taking care of it. She gets everything in a single click.
But surprising it can see a caring master, fulfilling her need. Swiggy one club made it possible.
The second film introduces a cute dog, Luna and his master Aswin. Luna always troubles his master who always goes out and does not spend enough time with his pet. Swiggy one club saved Luna and Aswin. Aswin can get anything at his fingertips.
Swiggy’s One subscription level includes unlimited free deliveries from all restaurants as well as free Instamart grocery deliveries, which were previously unavailable with Swiggy’s Bite and Binge subscription plans. Only orders of 99 rupees or more from Instamart will be eligible for free delivery.
Furthermore, members can receive up to a 30% discount on food orders. Swiggy Genie orders, which allow you to ship parcels and get other products from local merchants, will also be eligible for deals and discounts.
Swiggy One will have introductory pricing of ₹299 for three months and ₹899 for twelve months, equating to ₹75 per month.
Swiggy currently has two plans: Bite and Binge. The Bite plan costs 129 rupees per month, while the Binge plan costs 199 rupees per month. Swiggy One will replace the two plans, and all members will be upgraded to it for the duration of their membership.
In addition, existing Swiggy Super members will receive a one-month membership extension.
Only four cities in India are now served by Swiggy One: Lucknow, Pune, Trivandrum, and Vijayawada. It will shortly be spread to more than 500 cities.
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