Chennai, 8 February 2023: Swiggy, India’s leading on-demand convenience platform, has announced the launch of ‘Weekends Vettu with Swiggy’ for app users in Tamil Nadu. With a Flat ₹125 off on a minimum order value of just ₹199, the campaign is set to make weekends, a foodie’s paradise. The offer will be live from 4 pm every Friday to 11.59 pm on Sunday, every weekend for the next two months.
Drawing inspiration from the term ‘Vettu’ which means ‘Cut’ in Tamil, ‘Weekends Vettu with Swiggy’ refers to a price slash on food orders placed over the weekend. As a part of the 360-degree campaign, Swiggy has also created two films. They give the phrase a humorous twist in which the characters appear to be preparing to attack a person but are actually preparing to attack the food, ultimately relishing it.
With the launch of the campaign, Swiggy continues to focus and announce irresistible offers for its users from a few top restaurants like Khalids biriyani, A2B, Dindigul Thalappakatti, Hotel Arya Bhavan, Hotel New Ruchi HNR Group, BVK , Salem RR Briyani, Hotel Thazhakudy Neelakandan, Velan Cafe, etc. across 49 cities in Tamil Nadu will be participating in the campaign to bring attractive supersaver offers to Swiggy users.
“Drawing insights from our data, we found that there was close to a 13% increase in orders during the weekend. With the launch of the ‘Weekends Vettu with Swiggy’ we wanted to reach out to each and every Swiggy patron and make their weekend food-filled. Now, over the next few weeks, our customers can take full advantage of our offers with a minimum spend of just 199 per order!” Ashish Lingamneni, Head of Brand at Swiggy
It’s your chance now to kickstart your journey to make your favourite food a winner in 2023 too!
