10th July, 23: Swiss Beauty, a leading beauty brand in India, proudly marks a decade of success as it celebrates its 10th anniversary. With its consistent progress, the company has firmly established itself among the top 5 players in the makeup industry.
Over the past decade, Swiss Beauty has experienced exceptional growth, capturing strong markets in Delhi, Mumbai, Kolkata, Lucknow, Jaipur, and Bangalore, establishing itself as a prominent player in the Indian beauty market. In the fiscal year 2022-2023, the brand achieved an outstanding growth rate of 70%, a testament to the brand’s commitment to delivering high-quality products and meeting customer demands. Looking ahead, the company is quietly confident to maintain this growth rate in the year 2023-2024 as well maintaining an ARR of 500 cr.
As part of its expansion plans, Swiss Beauty is focused on enhancing its product portfolio by developing more Indian shades for lips and face that are both vibrant and skin-friendly. The brand remains dedicated to celebrating the diversity of beauty and ensuring that every individual finds products that resonate with their unique style and preferences.
Swiss Beauty has established a strong presence in over 550 cities across India. With over 25,000 retail touchpoints, the brand has reached a vast customer base. In the coming year, Swiss Beauty aims to further expand with a particular focus on Tier 2 and 3 cities whilst the company looks forward to scaling up its presence in Tier 1 cities, including Mumbai, Chennai, Hyderabad, Kolkata, and Chandigarh.
Additionally, the brand has made a successful foray into Brand owned kiosk in the EBO channel, starting with its first one at Elante, Chandigarh. Swiss Beauty has ambitious plans to capture the top 5 smart cities with its EBO business, providing customers with an immersive brand experience.
It is also worthwhile to make a point that Swiss Beauty has names like Spencers and H&G in their pipeline as well.
Delhi, the brand’s hometown, has emerged as a significant contributor to Swiss Beauty’s sales, reflecting the deep connection and trust the brand has fostered with its local customer base.
Saahil Nayar, CEO of Swiss Beauty, said, “We are thrilled to mark a decade of incredible success and expansion as we celebrate the 10th anniversary of Swiss Beauty. Our unwavering dedication to providing top-quality products and meeting the diverse beauty needs of our customers has propelled us to the forefront of the makeup industry. With a strong presence in the market, exceptional growth, and a solid position among the top 5 players, Swiss Beauty is well-positioned to lead the way in the years to come. We express our heartfelt appreciation to our loyal customers and committed team for their invaluable support as we continue our journey to become the foremost colour cosmetic brand in the country.”
As Swiss Beauty looks ahead, its vision for the next five years is to become the largest colour cosmetic player in the country. Notably, it is the one of the only colour cosmetic company of this stature that has been 100% bootstrapped to date, showcasing the brand’s self-sufficiency and commitment to its vision.
Swiss Beauty has achieved significant milestones throughout its journey. One notable achievement is its unbeatable concealer sales, with one concealer sold every 30 seconds. This showcases the brand’s popularity and customer preference. The brand takes pride in being an early adopter of an omnichannel business model, which includes loyalty programs, rewards, promotions, and a cohesive brand experience. It has successfully integrated its retail and digital presence, providing customers with a seamless and unified shopping experience. Additionally, Swiss Beauty has established an efficient supply chain to ensure smooth last-mile deliveries for its customers.
