More frequently women tend to miss body lotions during the summer season as the heated & humid weather evacuates the skin feeling incredibly sticky. With India being an equatorial region and glimpsing soaring temperatures during summers, it shouts for a light, fast-absorbing, and non-sticky body lotion that maintains the skin hydrated as moisturizing the skin during all seasons is equally significant. Adopting cognizance of this, NIVEA India, the No.1 Trusted Skin Care brand confirms the takeoff of its new summer skincare innovation, the NIVEA Gel Body Lotion in a refreshing, relatable TVC featuring actor & brand ambassador Taapsee Pannu that concentrates on #SkincarePeNoBreak in summers.
Conceptualized by Publicis One Touch, the recent commercial spotlights the problems women face with body lotions during summers governing to sticky & greasy-looking skin. NIVEA India with Taapsee stresses that – you don’t require to put a pause on your skincare this summer, disclosing the new ‘NIVEA Gel Body Lotion’ which is based on a non-sticky gel formula built for 24-hour hydrated skin, preparing it the ideal summer-friendly product.
Talking about the latest launch, Ajay Simha, Marketing Director, NIVEA India, said, “Being regarded as India’s No.1 Trusted Skin Care brand, NIVEA India has been advocating consumer-centric product creations for over 110 years. The section on Body Lotions is of key significance to us, and we motivate consumers to use body lotions during all seasons to retain their skin hydrated, healthy-looking, and smooth. In summer, most women seize a break from skincare because of the rising heat and the stickiness inflicted by the boosted humidity.
Accessible in two variants – Aloe Vera and Rose Water, the new gel-based body lotions give non-greasy 24-hour hydration, are lightly perfumed, and are fast-absorbing. The precise and transparent texture assists avoid stickiness and leave the skin feeling rejuvenated with a healthful glow.
Communicating the new TVC, Nikhil Kumar, Executive Vice President & Business Head, Publicis OneTouch, added, “Keeping our skin hydrated and at the very time preventing the stickiness affected due to the heat & humidity has always been complicated. Still, NIVEA India has initiated a new range that vows all-day hydration with a non-sticky feel. Since we expected to keep the film refreshing, relatable and pleasurable, the TVC is new and expresses the significance of using a body lotion in summer whilst comprehending the challenges one may encounter. Taapsee’s attractive on-screen presence further strengthens the messaging of the TVC and curates a relatable discussion for the women of today.”
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