Tableau, which is owned by Salesforce, has introduced new data analytics features as well as new enterprise subscription levels. Tableau’s new features promise unified security, improved data management, and platform scalability in a strategic move to allow its enterprise customers to be data-driven.
Data has controlled and influenced every organization’s decision-making for more than a decade. As more businesses rely on data, the need for the correct tools to derive meaningful value from data is expanding. Data visualization is one such effective technique for uncovering insights and assisting businesses in making sound business decisions. By converting enormous data sets into visual representations, data visualization efficiently communicates business information. Organizations can use visualization tools to detect business and operational patterns and improve their performance.
The global data visualization industry is expected to reach $19.20 billion by 2027, according to Fortune Business Insights. The desire for improved visualization technology such as AI and machine learning to manage enormous volumes of unstructured data and convert them into useful statistics is a key driver of market expansion. Banking and finance, telecommunications, healthcare, and retail are among the leading users of data visualization. Tableau, IBM, Alteryx, Oracle, Looker Data Sciences, Visually, and SAP SE are some of the major players.
How Can Enterprise Customers Benefit from the New Tableau Platform?
The new Tableau platform capabilities are designed to make it easier to adopt and operate a controlled analytics environment in an organization. New data prep tools have been released by the company, which automatically assist customers in reducing load and server costs while mapping out data trends.
The new platform offers capabilities in governance that will enable improved visibility into the type of data without compromising data quality. Tableau admins may also centrally control which individuals and groups have access to which data slices.
Corporate Deployment Guidelines (EDG), a new enterprise reference design, was developed by the firm to help customers meet fundamental availability, scalability, and security criteria. Dynamic scaling and resource management are the other two major elements. “We’re making it easy for IT teams to better optimize the performance of Tableau Server by establishing hardware resource limits,” said Loreal Lynch, VP of product marketing at Tableau. You can increase work queue performance by starting with the ability to reduce Backgrounder resource utilization. Tableau Server Management will provide additional resource management tools early next year.
Aside from the new capabilities, the firm also announced new enterprise subscription levels to assist users in effectively utilizing data analytics. Tableau has integrated data analytics with data management and server administration in its new plan. All of the new features will be accessible in the next months with the release of Tableau 2021.3. Prior to this, the company released a new edition of the data visualization platform in March 2021, which integrated Salesforce’s Einstein Discovery predictive modeling and machine learning technologies.
The data visualization market has recently exploded, particularly in the United States. Strategic product launches, partnerships, and mergers in the data visualization market have resulted from the abundance of data and growing focus on visual analytics and information visualization among SMBs and enterprises. Companies ranging from Alteryx and Oracle to AWS and Microsoft are attempting to usher in the next wave of data analytics innovation and support users’ digital transformation aspirations.
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