Tag Heuer, Swiss watch brand is in plans to modify its collections and enhance its in-store services in order to enhance the consumer experience. It is revealed that this step will take the brand to the next phase of growth in the Indian market by a top executive of the firm.
Regarding this, Amit Chaloo, General Manager at Tag HeuerIndiastated that the brand is doing well in the country and that there is a great platform for the firm to move forward. In the next phase, the watch brand aims to do some qualitative work by focusing on the consumer experience.
Tag Heuer is owned by the French luxury firm LVMH that is among the top three in the Swiss watches category when it comes to recall value and revenue in the country, revealed Chaloo.
He further added that Tag Heuer will be focusing on having the appropriate collections and being at the right retail shops instead of chasing the numbers unthinkingly. Chaloo revealed that the brand is aiming to get into the finer details of the luxury watch industry inIndiaand on how to sell them to Indian consumers. In terms of sales, it is claimed that the figures are met, but the brand experience appears to be lacking.
Tag Heuer has managed to rope in Ranbir Kapoor as its Brand Ambassador and has unveiled a new brand Campaign ‘Don’t Crack Under Pressure’. Though this campaign, the brand demonstrates its striking attitude of ready to take bold challenges. It enlightens the strength of Dream Team, athletes and partners.
The campaign for unveiled at Buddh International Circuit in New Delhi that was festooned with banners featuring Tag Heuer shield with tyre marks and #DontCrackUnderPressure graffiti. The highlight was the launch of new brand ambassador Ranbir Kapoor who made an airborne arrival on the race track in a Paramotor. Post his arrival, he met a few Tag Heuer customers and unveiled the ‘Don’t crack under pressure’ AD visual.
