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KidZ Announces the Launch of Its First Two Original Animated Series, Alongside Strategic Partnership with Hamleys’ Wonderland
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Bikaji Foods unveils new brand logo: A tribute to Rich Rajasthani Heritage and Modern Progress
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Avakai: Amaravati Festival of Cinema, Culture and Literature to be held from 8th to 10th January 2026
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Scandalous Foods Enters the Fusion Dessert Segment with New SKUs, Targeting India’s Next-Gen Indulgence Market
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Collaboration & Partnerships
ZEE5 Gears Up to Launch FAST Channels in India as Part of Connected TV Push
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July 10, 2025
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Marketing Guru Spotlight
From Big Screens to Quick Scrolls: Decoding Amazon’s Strategy of Two Individual Streaming Services in India
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June 26, 2025
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Marketing Analytics
Amagi’s 14th Global FAST Report reveals a shift towards Unified Distribution Strategies among content providers
Passionate in Marketing
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January 31, 2025
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Brands in Conversation
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
Passionate in Marketing
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October 7, 2024
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Health/ Lifestyle & Entertainment
ZEE5’s All New TVC Asks Viewers ‘ZEE5 TV Dekha Kya’
Passionate in Marketing
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September 3, 2024
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Articles
Advertising on Netflix AVOD: A new frontier for brands
Priya Mishra
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June 9, 2022
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Articles
Interpreting content inclinations of AVoD and SVoD crowds
Vidhyadevi C
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June 1, 2022
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Articles
After success in SVOD, Alt Balaji now forays into AVOD
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April 8, 2022
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Articles
Voot collaborates with Ullu for content partnership
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January 15, 2022
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Articles
Eros Now premieres Bollywood film festival on Facebook
Betty Sebastian
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November 6, 2021
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