With digital cameras getting unified into smartphones, the magical instrument called a camera is at our easy disposal. No more can we now get to consider what percentage frames are left in our reels? Capturing a frame or a video is at our fingertips.
29 June is noticed as Camera Day to celebrate the contribution of the camera – the device that evokes smiles of memories past. Being within the arena of entertainment, ZEE Biskope rejoiced Camera Day launching the primary ever virtual talent hunt of Bhojiwood – Talent Camera Action.
The campaign that gave viewers a platform to showcase their talents, received an awesome response of over 10K entries in only 8 days. It not only just yielded as a high ROI with a 17% increment in channel reach on the telecast day over the previous fortnight (BARC; BnJ; CS2+, Mon, 29 June 2020, Reach%) but was also prized with 1 Gold, 1 Silver & 2 Bronze at multiple national & international award forums.
The award-winning marketing campaigns step towards its 2nd season as ZEE Biskope launches Talent Camera Action Season 2 on 29 June – Camera Day. Viewers can record a 1-minute video of their talent in dancing, singing, acting or the other special talent category and send their entries on ZEE Biskope’s Whatsapp number 8291829134 between 29 June & 11 July. The shortlisted entries are going to be judged by popular Bhojpuri celebs and winners are going to be announced.
The scale of satisfaction this season makes it again a category first from ZEE Biskope. For the first time ever, a channel’s Marketing initiative is facilitating a ticket to Bhojiwood. 1 winner from each category viz. Music, Dance, Acting & Special Talent will get an immediate entry into Bhojiwood by featuring in ZEE Biskope OriginalsWith this satisfaction, Season 2 offers a much bigger opportunity for several Bhojpuri youths who aspire to earn fame through their talent. Not just that, the easiest entries from every category also to be featured on ZEE Biskope Television & Social platforms and receive a special edition gift hamper from the brand. The videos are going to be showcased alongside the mega winner announcement on Sunday, 18 July between 12 noon & 6 pm.
ZEE Biskope has roped in popular Bhojpuri celebrities – action star Yash Kumar& glamour queen Nidhi Jha because of the flag bearers of the campaign. The duo is going to be observed promoting the campaign across digital & TV platforms across the journey of the competition.
The channel has devised a strong & strategic marketing plan with the target to succeed in out the novel initiative to the maximum possible audience through TV, digital, radio & print.
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