Print advertising Volumes in Q3’21 grew 93% better than Q2’21, as a quarterly overview of TAM AdEx‘s printing marketing, in July-September 2021. Compared to Q1’21, Print Advertising Volumes remain stable with little increase which is 19.
In Q2’21, Print Ad Volumes saw a 47% decline. On a YoY basis, compared to Q3’20, Print Advertising Volumes in Q3’21 increased by 37%. The highest 10 categories accounted for 63% of the entire ad volume printed during July-Sep’21.
‘Services’ saw 2.1x growth, and ‘Education’ grew by 34%. Twenty-seven of the 27 printing sectors saw positive growth in the time period of Jul-Sep’21, compared to the identical period last year. The top 10 categories have contributed 40% to all print ad volumes on Jul-Sep’21.
The highest 2 categories – More Studies and Vehicles – remained the same on Jul-Sep’21 over the identical period last year. Two of the highest ten categories came from the ‘Education’ category and contributed 13% to the Print Ads Volume on Jul-Sep’21.
There has been 360+ growing stages during Jul-Sep’21 than in Jul-Sep’20. Among the fastest-growing categories.com – Food / Grocery ‘ had a 12x increase in Advertising volume by 12x on Jul-Sep’21 than that in Jul-Sep’20, followed by ‘Selling Stores – Department Stores’ with 4.6 growth x.
The highest 50 advertisers account for 32% of the overall amount of advertising in Print. Three of the highest 10 Advertisers were initiating from the Auto, Banking / Finance / Investment & care / Personal Hygiene category. The top 10 advertisers in total had a 16% of share in print advertising.
The highest 2 Advertisers – SBS Biotech and Maruti Suzuki India – maintained their rating on Jul-Sep’21 compared to Jul-Sep’20. The highest 10 brands accounted for about 8% of Print Ad Volumes shares on Jul-Sep’21.
‘LIC’ was the most tending for July-Sep’21, followed by ‘Maruti Car Range’. ‘Aakash Byjus’ and ‘Winzo Games’ have recently entered the list of 10 Top Advertisers. Quite 560 categories, 18.9K + advertisers, and 46.3K + products were common between Jul-Sep’21 and Jul-Sep’20.
‘Multiple Studies’ was the quality Top category, ‘SBS Biotech’ was the highest advertiser and ‘LIC’ was the highest among the quality products ’in Printing. The Seamless Jacket was a high-profile Advertising Initiative with a 22% share of Print Ad Volumes on Jul-Sep’21.
The ‘Jacket-full page’ advertisements had a 31% proportion of commercials, amid the ‘full page’ commercials with a 24% proportion within the course of Jul-Sep’21. over 75% of the shares are held by the highest 3 advertising positions – Jacket – page (31%), page (24%), and Horizontal Page Section (22%).
Over 3,290 Brands used the Ad-Full Page on Jul-Sep’21 (Newspaper + Magazine). ‘Prestige Range’, ‘Tanishq rings and ‘Galgotias university-Ml’ have been the very best 3 brands that use the entire page ads within the newspaper.
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