TAM AdEx has released the Television Quarterly Advertising Report for Jan-Mar’22. According to the report, television ad volumes in Q1 2022 were almost similar to Q1 2021. The food & beverage sector topped with 23% in Jan – Mar 2022 compared to Jan – Mar 2021.
Jan – Mar 2022 witnessed a 29% rise in Ad Volumes over Jan – Mar 2020. This was nearly equivalent to Jan – Mar 2021. In both quarters, Jan – Mar 2022 and Jan – Mar 2021, Food & Beverage remained top.
FMCG players topped the list of Top 10 advertisers with HUL leading the list. Sector ‘Services’ captured the 2nd position with a 16% share. The top 3 sectors together had a share of 52% of Ad Volumes in Jan – Mar 2022 which were among the top 3 during the same quarter last year.
FMCG ruled in the top 10. HUL topped the list followed by Reckitt. Top 10 advertisers together contributed 36% share of Ad Volumes during Jan – Mar 2022. 5 out of the top 10 brands were from Reckitt Benckiser and 2 brands were from HUL during the year 2021.
Godrej Consumer Products, Coca Cola India, Brooke Bond Lipton India, Cadburys India, Procter & Gamble and Amazon Online India were in the list of Top 10 advertisers with a positive rank shift compared to Jan-Mar’21. Coca Cola India, Procter & Gamble and Amazon Online India were new entrants in the top 10 advertisers list of Jan – Mar 2022.
The Ecom-Gaming category saw the highest growth percentage among the top 10. Ecom-Gaming among the categories saw the highest increase in Ads with 5.4 times growth in Jan – Mar 2022. Corporate/Brand Image followed with 2.5 times growth during Jan – Mar 2022 compared to Jan – Mar 2021.
In the brands’ list, Harpic Power Plus was on the top followed by Dettol Antiseptic Liquid. In this quarter, 6.2K+ brands were present in total. 6 of the top 10 brands were from Reckitt Benckiser and 2 were from HUL.
During Jan – Mar 2022, News overhauled GEC as the most popular channel genre in terms of advertising. News and GEC both had 56% of Ad Volumes. Top 5 channel genres occupied more than 90% share of Ad Volumes during both Jan – Mar 2022 and Jan – Mar 2021.
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