TAM Sports, a division of TAM Media Research, has launched a new dashboard aimed at providing businesses with actionable insights while formulating a brand’s media strategy during forthcoming sporting events such as the Indian Premier League (IPL). The dashboard has a user-friendly interface that allows businesses to easily access and analyse data on various aspects of sponsorship, including on-ground, on-screen, and commercial data.
Key Features of TAM Sports Dashboard:
The dashboard comes with customizable charts, enabling users to view specific metrics in a visual format, and the ability to generate reports quickly and easily. Users can also drill down into granular data on specific aspects of the event. TAM Sports’ competence lies not only in structured reports but also in providing customized data, including data analytics about sporting events and assessments of investments. The dashboard has a digital backend application that uses advanced technology to identify a brand’s presence.
Accessing the Dashboard:
The dashboard is now available for subscription on TAM India’s website, and interested businesses can schedule a demo to see the tool in action. TAM Sports has 15 years of IPL-related Ad data on sponsorship, on-ground, on-player, on-screen, and non-cricket sports-related ad data. Starting with the release of the latest 3 years of IPL data, additional years or other sports can be added based on client demand.
TAM Sports CEO L.V. Krishnan expressed his excitement at the launch, saying that the new dashboard is a first of its kind in the sporting arena and has the latest 3 years of IPL data. The versatile tool helps businesses to understand brands’ collaboration with franchises across years, presence on multiple platforms of advertising, competing brands’ visibility levels, evaluate ROIs on exposure across platform presence, and take informed decisions on future opportunities within a sporting arena. Krishnan said that the dashboard is designed to be flexible and scalable, ensuring that it can grow and evolve alongside clients’ businesses, and will emphatically grow the sports advertising industry to an even much higher level.
Anshu Yardi, Director of TAM media, added that the dashboard would be a game-changer for businesses looking to optimize their performance and stay ahead of the competition. Yardi said that TAM Sports was excited to see how businesses would use this tool to drive growth and success using the sporting arena in the months and years to come.
Conclusion:
TAM Sports’ new dashboard is an excellent tool that offers businesses actionable insights for formulating a brand’s media strategy during forthcoming sporting events like the IPL. With its user-friendly interface, customizable charts, and drill-down capabilities, the dashboard offers a flexible and scalable solution for businesses looking to stay ahead of the competition. TAM Sports has years of IPL-related Ad data on sponsorship, on-ground, on-player, on-screen, and non-cricket sports-related ad data, and the dashboard has a digital backend application that uses advanced technology to identify a brand’s presence.
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