Gujarat Titans, one of two new franchise teams in the Indian Premier League (IPL), has won its first IPL trophy in its inaugural season. Hardik Pandya’s team defeated Rajasthan Royals by 7 wickets to win the IPL 2022 trophy.
During the tournament’s play-off stage, advertiser sentiment and presence increased. According to TAM Sports data, when comparing League matches from each season, the average ad volume per channel per match increased by 8% during IPL 15 versus IPL 14. While the first play-off of IPL 15 had 11% more advertising volume than the first play-off of IPL 14. Meanwhile, the number of Categories, Advertisers, and Brands was nearly identical in the first play-off of IPL 14 and IPL 15, indicating a marginal drop in this year’s IPL.
TAM Sports also stated that the number of categories, advertisers, and brands in the first playoffs of IPL 14 and 15 were nearly identical, with IPL 15 categories dropping to 39 from 41 this year. Advertisers fell from 63 to 62 in IPL15. This year, the number of brands fell from 82 to 80.
According to the agency, the top categories this year were e-commerce gaming, which accounted for 14 percent of the total share of ads (percent share based on ad volumes), followed by e-commerce wallets and pan masala companies, which each accounted for 7 percent of the total pie. E-commerce education accounted for 6% of total ad volumes, while e-commerce online shopping accounted for 5%.
Ecom-Gaming topped the list of IPL 15 categories, after ranking second in IPL 14. Until the first Play-off, the Top 5 categories’ list included four categories from the ‘E-commerce‘ Sector, accounting for 32% of the Ad Volumes in IPL 15.
In IPL 15, the top five categories accounted for nearly 40% of total ad volume. While the top five categories accounted for 36% of ad volumes in IPL 14,
Sporta Technologies, Think & Learn, and K P Pan Foods were three of the top five advertisers during IPL 15 and IPL 14. During the 71 matches of the IPL 15, the top five advertisers contributed 24 percent of the ad volume.
Follow and connect with us on Facebook, LinkedIn & Twitter
