Bengaluru: In a harmonious blend of tradition and contemporary style, Taneira, a TATA product, proudly presents its Khadi collection in celebration of National Handloom Day. Emerging from the mists of India’s ancient past, Khadi has traversed centuries and generations, evolving through the annals of time. From its origins in the ancient Indus civilization, where it was first spun and woven by skilled hands, Khadi has journeyed through history, becoming a symbol of self-reliance and resilience during the fight for freedom. This collection reimagines an iconic fabric that embodies a rich tapestry of cultural heritage and historical significance, seamlessly integrating into the realm of contemporary fashion, blending tradition with modernity.
With innovation at its heart, Taneira introduces the ‘Impression Printing’ technique in their Khadi collection, a captivating fusion of nature’s artistry and contemporary aesthetics. Inspired by nature and retro-impressionism, the collection features delicate leaf imprints, intricate block prints, hand painting, prints and wovens. Each saree becomes a canvas, where nature’s beauty brings alive a symphonic blend of textile heritage and contemporary aesthetics converging in a mesmerizing interplay of colors and textures. The collection also features exquisite designs crafted from Tussar silk sourced from Bhagalpur, alongside two distinctive designs adorned with intricate printed motifs from West Bengal.
On the collection, Mr. Ambuj Narayan, CEO of Taneira, said, “We believe that Khadi is not just a fabric but a symbol of our nation’s spirit and resilience. Its significance spans across civilizations, embodying a rich tapestry of cultural heritage. By weaving contemporary design elements into this timeless fabric, we at Taneira, honor our deep-rooted traditions while catering to our discerning clientele. This collection is a heartfelt homage to the artisans who sustain our heritage, celebrating their craftsmanship and the perpetual allure of Khadi.”
Steeped in history, Khadi’s soft and breathable texture makes it an unparalleled choice for any season. The natural fibers regulate body temperature, keeping you cool in summer and warm in winter. Beyond comfort, Khadi exudes an understated elegance, making it a versatile choice for both casual and formal occasions. Handspun and handwoven, each piece of Khadi is a labor of love, embodying the indomitable spirit of artisans who infuse their dedication with passion and pride. Taneira continues to honor this rich tradition while pushing the boundaries of design to make it relevant and appealing to today’s discerning women.
Like the threads of Khadi that spun the fabric of our nation’s independence, with 40 unique product designs, Taneira weaves together the diverse tapestry of India’s handloom heritage. Starting at INR 7,999, Taneira’s Khadi collection is available at select stores and online at Taneira.com. Each piece promises to enchant and inspire, beautifully blending the timeless threads of tradition with contemporary elegance.
