Tata Capital is the financial service part of the Tata Group, which has brought up with the latest new slice of life advertising campaign named ‘Karz Nahi Farz Bhi’ to mark the launch of its new offering to customers ” Shubharambh Loans”.
The campaign has a clear aim or vision to inspire and help India with the launch of the campaign and start in with the year 2021 with Tata Capital’s newest offering which is specially curated to suit the needs and requirements of consumers. Shubharambh Loan’s unique benefits are going to be offered across six products of Tata Capital which include Business Loans, Personal Loans, Two Wheeler Loans, Used Car Loans, Loan Against Property, and Residential Loans. the advantages common to all or any offerings are lower EMIs, higher tenor, and eased eligibility criteria.
The film comprises three different stories. The protagonists in each story are suffering from the pandemic and therefore the film captures their inspiring journey to form a replacement start. The campaign aims to inspire and help India with Tata Capital’s newest launch specially designed to suit the requirements of consumers.
The first story is about a few dance teacher overcoming the challenge of reopening their studio with a Shubharambh commercial loan. And in the second story, A couple’s food catering service to restart and deliver to their long-distance customers enabled Shubharambh with loans. At the end of the ad, a hospital personnel’s daughter was all set to end his daughter’s struggle so on mobile by buying her a laptop with a Shubharambh consumer loan.
Karz Nahi Farz Bhi’s campaign is their initiative to attach with customers and help them make a replacement start despite the challenges of the pandemic. These stories within the ad film aim to capture various emotions of success over struggle and hope to inspire their customers in their journey ahead. This campaign will run on radio, television, also as on Tata Capital’s social media platforms.
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