Tata CLiQ Luxury, India’s premier luxury way of life stage, today declared the dispatch of their most recent brand campaign, #TheLuxeLife. The film, featuring Kalki Koechlin, projects a focus on the care behind luxury shopping, while at the same time driving mindfulness for the stage.
By moving thoughtfulness regarding better components like craftsmanship, custom, and the worth of an encounter while looking for luxury, the mission presents the idea of slow luxury, which is a characteristic expansion of Tata CLiQ Luxury’s Slow Commerce brand reasoning and urges buyers to embrace and commend this idea.
As a component of a digital-first strategy, the brand film will be broadly advanced through an enormous scope campaign across digital platforms followed by offline channels. Consumers today anticipate drawing in with brands and stages which empower them to find curated alternatives which mirror their worth frameworks and are demonstrations of their developing taste. Given this zeitgeist, Tata CLiQ Luxury’s mission features how it gives a quiet, vivid, and smart luxury shopping experience by zeroing in on better subtleties like quality and craftsmanship.
The brand film grandstands Kalki Koechlin enjoying the delight of slow luxury as she takes as much time as necessary perusing the Tata CLiQ Luxury application and shops. The film weaves in the upsides of care and quality, underlining how it isn’t tied in with being quick-moving, yet rather about setting aside effort: to see the value in the better things, to choose things that address something other than our faculties, and to dial back and partake in the experience.
The account likewise features Tata CLiQ Luxury’s distinctive components, for example, the wide scope of classifications and assortments offered, the consistent shopping experience on the application, luxury bundling, and white-glove administration.
The new world of luxury goes past regular standards. Shoppers today are aware of their ways of managing money and search out items and brands which reflect their worth frameworks. With the #TheLuxeLife lobby, we rejuvenate the idea of slow luxury, supporting Tata CLiQ Luxury as the go-to shopping location for luxury and fine merchandise, where perusing is a pleasure, and quality is sustained.
At Havas, we are centered around making significant brands and discussions for the present steadily developing shoppers. Goodbye CLiQ Luxury was searching for an accomplice, which had the experience and comprehension of taking care of worldwide luxury marks and comprehended the online business space. The film, #TheLuxeLife, made by Havas Worldwide India, highlighting Kalki, who resounds with luxury, shows this thought and constructs Tata CLiQ Luxury as the truest and foremost location for online luxury shopping. The other digital brand films are in progress and will be delivered soon.
Through a cautious curation of brands, nicely-created brand stores, extravagance conveyance, and unpacking encounters, and bespoke advantage programs oversaw by relationship managers, Tata CLiQ Luxury offers an unrivaled luxury shopping experience.
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