While the Women’s Premiere League reached great heights in shattering
biases in the world of cricket, we saw Ellyse Perry of Royal Challengers
Bangalore (RCB) shatter not only stereotypes about women in the sport, but
also the window of the title sponsor’s display car, the TATA.ev.
Perry’s sixer broke the car’s glass window on March 4. A video of the moment
doing the rounds captured her holding her head in dismay, over not having
insurance to cover the damage.
FCB Kinnect & Tata.ev decided to take this moment of brouhaha and turn it
into a memorable triumph for the cricketer, by bestowing her with the ‘Perry
Powerful Punch’ award – which also carried the date on which she broke the
glass.
What’s special about this award is that it was carefully crafted with the
shattered glass of the very window that Perry broke.
The internet was in awe of the gesture by the brand, which made headlines in several sports and other publications.
TATA.ev took this moment to reassure the cricketer that she need not worry
about insurance but own her strength and resilience instead.
Taking to social media, the brand said, “You did what every kid playing cricket
on the streets, dodging parked cars, dreams of doing but never actually dares.
Breaking that display car wasn’t just a jaw-dropping moment; it was a sweet,
sweet nod to the mischievous joy hidden in the heart of every cricket lover.
Cheers to you, the window-breaking warrior of the #TATAWPL 2024!”
Tata.ev encouraged Perry to never break her spirit for anything, and especially
not over broken glass.
Kartikeya Tiwari, National Creative Director, FCB Kinnect, said,
“Contemporary brands are built as much on unplanned moments, as on
planned ones. The WPL is bigger than just a cricket tournament – it’s a
celebration of resilience and talent. This incident was the perfect epitome of
how women in India are shattering the glass ceiling. We simply wanted to
immortalise this by giving Perry her flowers and not taking the genuineness out
of this moment.”
