Dec 27, 2012: Tata which launched the People’s Car Tata Nano in 2009 with 624 cc engine is all set to launch an 800 cc version and a diesel version of Nano in 2013. This move is being planned to give a more power to the engine of Nano. According to reports, Tata Nano 800 cc will be priced at Rs. 2.5 lakhs and will compete against some of the biggies in the category Maruti Alto 800 and Hyundai Eeon. Tata is also planning to come out with a diesel version of Nano which will help them in increasing volumes. The sale of Tata Nano has been on the downside and has hit a new low in November when the company could sell only 3,500 cars out of the targeted 10,000. The new Tata Nano 800 cc would be targeting the aspiring ones and the company would continue with the existing 624 cc version as well as it has got the People’s car tag.
Home Articles Latest from Marketing World Tata planning to launch 800 cc Nano and Nano Diesel in 2013
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