The three qualities that a consumer wants a door to have are strength, beauty, and durability. Wood is the choice of the material for the door people have made since it has these three qualities. The brand of doors & windows from Tata Steel, Tata Pravesh has launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign, and Gajraj Rao is the brand ambassador. All of this was to increase the liking towards the steel door. By this, they can increase the awareness of people and there could be a rise in consideration for steel doors like highlighting the features having high strength, zero maintenance, termite, and fire resistance.
Wunderman Thompson South Asia has conceptualized the very first influencer film for Tata Pravesh featuring VVS Laxman for adding further fuel to the AHKH campaign. The film will take place in Laxman’s home. In the film, VVS said that after he retired he has been looking out for the next great players. Someone who can play a long inning – not laboriously but with style, and people who have the inner strength to perform perfectly even when the pitch is on fire. Chief – Services & Solutions of Tata Steel Ltd, P. Anand said that this new product could be a solution for many hassles in the existing door and window offerings sine Tata Pravesh steel doors and windows has the qualities like combine strength, style, durability, and elegance of wood. What the film draws is the parallel between the brands and VVS Laxman who has the qualities of Tata Pravesh. The champion that VVS referring to in the film can only be discovered by watching the film completely to know the next VVS.
Senior VP & Managing Partner of Wunderman Thompson in Kolkata, Vijay Jacob Parakkal commented that Laxman’s amazing innings at Eden Gardens and his epic partnership with Dravid are somethings that no one will ever forget. Tata Pravesh echoed the perfect mix of determination, style, and grit that has characterized the partnership. The new initiative would lead a major customer satisfaction is what is believed by many. Since the product is the combination of elegances of wood and strength of steel.
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