The aggregator streaming app Tata Sky Binge+ is here with its new online reputation marketing (ORM) campaign for this festive season to spread merry for its viewers.
Tata Sky is an Indian broadcast satellite service that has more than one type of set-top boxes, their aim is to connect their audience to the best content that is available globally on any budget, any screen, anytime, and anywhere.
The company surprised the netizens with the Twitter campaign #BingeChristmasSpirit with the aim of #SpreadingJoy.
Within one month, the brand responded to over 500 tweets of people from all over the nation expressing their gratitude and spreading joy and positivity.
The Tata Sky Binge+ enables their subscribers to watch both TV and OTT content on one device itself.
It offers an Amazon Fire Stick with which the users can connect to the HDMI port of their TV sets, it offers content from its various partner apps like Disney + Hotstar, Voot select and Kids, Zee5, Sony Liv, Eros Now, Hungama Play, SunNxt, Curiosity Stream, Shemaroo Me, Epic On and Docubay.
Tata Sky Binge’s feel-good campaign released a video which shows how it all started with responding to tweets by them with a Binge-like filmy twist on 25th December 2021, it captured the essence of the joyful season and displayed a diversity of tweets handpicked by themselves and their tweet backs and the feedback they received for it, telling their binge-watchers to keep binging happiness and wishing them Christmas.
Along with their Digital AOR, Chimp&z Inc an award-winning global digital marketing agency, which has a dynamic and creative approach to branding and advertising, together they reached out to many people using both the hashtags; #BingeChristmasSpirit and #SpreadingJoy making it to the trending list of Twitter.
Angad Singh Manchanda, Co-founder, and CEO of Chim&z Inc commented on the campaign that they tried to bring life to their vision of spreading joy to the world through some meaningful, captivating, and gratitude-filled retweets or responses.
He also appreciates their team as they brilliantly worked together focusing on their one goal; to spread the Christmas cheer and add to the spirit of Christmas.
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