Tata Sky – one of India’s leading DTH and Pay Television platforms with the largest number of subscribers – blazoned its new identity, Tata Play, as its business interests grow beyond Direct To Home services.
Tata Play promises to make life more Jingalala for its subscribers by creating a flawless and connected world of entertainment. Talking about the new identity, Harit Nagpal, MD & CEO – Tata Play Ltd. ( formerly known as Tata Sky Limited), said, “ I forcefully believe that it’s one thing to enjoy the content, relatively another to make it accessible.
Distribution is what makes content fluently discoverable for the millions, consumed, and talked about.
The new identity is an outgrowth of our desire to be unborn-ready while making hereafter better than the moment for homes and families.”
Tata Sky Broadband Private Ltd., an attachment of Tata Play Limited will now be known as Tata Play Fiber. Tata Play’s crusade features Nation’s heartthrobs Kareena Kapoor Khan and Saif Ali Khan and megastars R. Madhavan and Priyamani who have played relatable, a slice of life characters to bring out the substance of the brand to the larger cult.
Talking about the association, Saif Ali Khan said, “ Over the times, entertainment in India has seen a gradational shift, and has ultimately taken new, intriguing forms. Many times agone, it would have been unthinkable to imagine the ease with which we watch our favorite shows moment.
It’s also surreal how we’ve access to colorful stripes of content at the click of a button or with a valve of our fritters. The power of choice is now in the bystander’s hands, and I’m happy to be a part of this instigative revolution with Tata Play”.
R. Madhavan further added, “The world of entertainment is indeed a magical place as it gives you a reason to escape while giving you reasons to believe. It’s astounding how, over time, we’re transported into a story that we choose to be a part of, just with one click of a button. These are indeed instigative times, and I’m happy to join hands with Tata Play to help bring an entertainment revolution across thousands of homes in India.”
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