Tata Technologies, a leading product development digital services and global engineering company, has won 2 awards for its ‘ReSeT Campaign’ for supporting businesses to navigate during the pandemic and creating value for its customers.
The product development and engineering services arm of Tata Group won the esteemed B2BMX awards for ‘Account based marketing campaign’FY21 and Bsuniess2Business choice award for its customer-oriented approach focused on delivering value for its customers.
The well-executed and designed campaign was Tata Technologies’ response to the pandemic. The company saw to address customer challenges in the pandemic times by leveraging immediately deployable solutions and started COVID-19 Campaigns across its client base.
The aim behind ReSeT campaign was Reorganize, Stabilize and Thrive (RESET) for the short, mid and long term respectively for different businesses. The main themes of the campaign included supply chain issues and manufacturing considerations, application maintenance, digital collaboration and revised mobility designs and engineering considerations.
Through its integrated digital offering named ReSeT, Tata Technologies helped automotive brands identify the immediate hurdles from the impact of the pandemic, revise action plans to stabilize manufacturing operations, and optimize operations to be ready in the post-pandemic era.
The Tata Technologies System ReSeT solutions addresses difficulties across reducing risk in supply chain, demand & Manufacturing systems calibration, total operations restart. The Digital ReSeT offer answers for transforming digital customer journey, supply chain, collaboration, operations and realizing better products through Digital Twin and smart manufacturing.
The Vehicle Engineering ReSeT provides solutions across vehicle design and engineering with solutions such as eVMP, an EV platform built for automobiles of the future, ePowertrain platform for eMobility.
As Tata Technologies began the solutions through the ReSeT campaign, it realized important traction being created among its customers, not only from the chances that were getting generated, but also based on the customer feedback received in the NPS survey in October, where it scored the highest ever Net Promoter Score rating.
The company’s users applauded the flexibility and agility they exhibited in responding to the crisis and helping them address the challenges due to COVID-19 through flexible payment options staffing and the suite of solutions to prosper in the new normal.
Frost & Sullivan, after researching Engineering Service Providers for 6 months had recognized Tata Technologies’ ReSeT campaign for enhancing digital transformation and aid OEMs address COVID-19 challenges.
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