TBWAIndia introduces “Weapon,” a data-driven approach aimed at addressing critical growth issues and difficulties that CEOs face. Weapon brings Disruption® to life using a combination of creativity and data to tackle today’s company concerns of growth, profitability, and efficiency in an increasingly complicated and ever-changing corporate context.
With immediate effect, Vishwajit Vyas joins TBWAIndia as head of Weapon. Vishwajit will be in charge of designing and implementing TBWAIndia’s data strategy, as well as working closely with the global collective and utilizing TBWA’s unique strengths to apply intelligence that will continue to change its customers’ thinking and execution across the marketing and advertising value chain.
Govind Pandey, CEO of TBWAIndia commented that TBWA is on a never-ending quest to discover innovative ways to provide our clients with disruptive growth. The weapon is our approach of partnering with our clients as strategic partners along the value chain. Their profound customer focus, cultural creative design, and data-driven insights and execution expertise now merged are crucial in formulating and answering every CEO’s essential growth questions.
Vishwajit is well-known in the data analytics field, having led big teams for customers in the tech, banking, financial services, and insurance industries, as well as healthcare, retail, and consumer packaged goods. He’s worked on founding teams building strategic initiatives for long-term business growth and has overseen the development of new products and services that fulfilled the analytic demands of Fortune 500 firms.
Vishwajit joins the organization from Automation Anywhere, a premier robotic process automation firm. He spent the previous five years at Mu Sigma, a leading big data analytics, and decision sciences company, in a variety of roles covering delivery, product and strategy, and the founder’s office.
The CEO is dealing with a slew of issues that are harming the brand’s performance and expansion. The ever-changing requirements and behaviors of customers across channels have forced the innovative and meaningful use of data. Simultaneously, there is a constant need for a more detailed grasp of the client and the market.
The weapon is an opportunity to become a trusted partner to the CEO, assisting them in articulating the problem, defining it with data, designing a solution, and then executing it tactically. TBWA has a chance to drive revolutionary ideas and solutions by using data as a lever. The industry’s premier consumer-centric point of view, augmented by a data-driven thought process, is a gamechanger, and TBWA is well-positioned to meet this demand.
Vishwajit also mentioned that he’s eager to join TBWA and work with some of India’s biggest and greatest brands, contributing to the degree of creativity and strategic thinking we can provide our clients, as well as exploring ways to unlock growth through data.
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