Today, we’re visiting study three pieces of ‘old’ marketing tech that is making a major comeback with modern marketers
QR codes: an unexpected winner in 2021
Without wishing to use the ‘c’ word during this blog post, the pandemic has a minimum of revealed the convenience offered by QR codes. It’s thought that almost all Fortune 500 companies in America are now using QR codes within their product marketing.
MS messaging: the super attention-grabber
This is for one excellent reason: it remains one in all the foremost effective ways to grab the eye of your audience. If you are savvy right (because let’s be honest, SMS marketing is frighteningly easy to induce wrong). Research suggests that over 90% of text messages are read within the primary three minutes. Millennials generally have the best preference for text messaging from brands, but there with being the biggest generation on the earth, it’s not a foul pool to dip your toes into.
It’s also very cost-effective. Individual texts cost just pennies or cents to send, and with such a high level of engagement up for grabs, the return in attention and potential revenue are often game-changing. Despite a comparatively muted launch and limited uptake following their initial launch in 1994, QR codes became a habit for consumers. This has been aided significantly by smartphone manufacturers who have built the flexibility to scan and browse QR codes directly into their camera systems and software
Email: old but still relevant
Yes, our inboxes still got to deal with copious amounts of spam and unsolicited email, but the web’s oldest quiet communication is more relevant than ever thanks to one overriding factor. It remains the fasted, most secure route to an outlined endpoint: the recipient’s inbox. This means it’ll drop into something only they’ll see. This can be why email marketing is arguably less costly and capable of driving higher ROI than social media marketing. Get the topic line and content right, and you’ve got an incredibly captive audience.
Just like SMS marketing, it’s also very affordable.
However, it all starts with the list. and therefore, the excellent news is that you simply can combine your email marketing efforts with the foremost modern audience-building tech to ethically create email lists filled with potential customers. Take Wi-Fi marketing, for instance; by implementing an easy sign-up form for people that want to use your Wi-Fi service, you’ll be able to obtain their email address and the other key personal information with their consent. This leaves you with a listing that’s way more likely to deliver, in terms of engagement.
The real marketing mix
There isn’t one tool or strategy we’ve mentioned during this blog post that isn’t available to all or any businesses. That’s the simplest thing about old marketing tech that has been modernized; it’s been commoditized to the purpose of being accessible regardless of the scale of your budget.
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