For the first time in an Indian commercial, Telugu actor Allu Arjun appears alongside Korean pop band TRI.BE and North Indian singer Alman Malik. Music Starring Arjun His video is a Coca-Cola ad and lasts over two minutes. In the past, Coca-Cola has been endorsed by Ranbir Kapoor, Aishwarya Rai, Aamir Khan, Hrithik Roshan, Siddharth Malhotra, and others.
What is the difference between Arjun and the above actor? They are all Bollywood actors and none of them have acted in South Indian films (except Aishwarya Rai). Arjun, on the other hand, has never acted in a Hindi film and focuses almost exclusively on Telugu films. Are you standing? Part of the answer lies in his latest hit movie, Pushpa: the Rise, which comes out in December 2021. The film was originally shot in Telugu but was dubbed into several Indian languages and became a huge hit nationwide.
With the success of Pushpa, Arjun is no longer a ‘regional actor’ but a national star. Widely recognized, it has since supported major brands such as Zomato, KFC, Rapido and Parle Argo’s Forti. He chooses these advertising deals. According to media reports, he recently turned down an endorsement deal for the Pan Masala brand, which cost him nearly Rs 10 crore. Alchemist Marketing and Talent Solutions Managing His Manish Porwal, his director is not surprised that Arjun declined the endorsement. “If he accepted it, he would have been devastated.”
He’s an actor and a star. Especially in the South, when you like an actor, you become a big fan and the influence of the star grows. His audience appeal is the same as that of some of India’s finest actors,” he explains.
Manish Powal Executive of Dr. Rediffusion His director and founder of the Indian Institute of Human Brands, Sandeep Goyal, isn’t surprised that his denial of his endorsement also made headlines. “Allu Arjun’s film ‘Pushpa’ helped him gain recognition, mainstream appeal and recognition across India without being cast in Hindi films,” he said increase.
Goyal specifically mentions the fact that Arjun has never acted in a Bollywood film.
Sandeep Goyal many actors gained national popularity in this way. did. These include Sridevi (acted in films such as English Vinglish and Mr. India), Hema Malini (Sholay, Andaz), Jaya Prada (Sindoor), Madhavan (Tanu Weds Manu, 3 Idiots), Dhanush (Shamitaabh, Raanjhana), Siddharth (Rang De Basanti, Chashme Baddoor) and Prabhu Deva (Anyone Can Dance, Street Dancer 3D).
Powal argues that the North-South divide is narrowing and pan-Indian cinema is doing well now. “That’s because the movies tend to have a very naive 90s look. North Indian movies have always done very well in the South, but when you see movies like the Pushpa and Baahubali franchises, you’re going to see them across India. It’s been doing very well – and it’s a trend that will continue to grow,” he says.
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