Prominent E-commerce analytics and direct-to-customer consulting firm Tenovia Solutions has embarked on a partnership with Hyderabad’s Centuary Mattress, a prominent mattress manufacturer in India. The authorization greatly comprises Marketplace management for Centuary Mattress and will concentrate on creating a decisive foothold for Centuary Mattress in the digital area.
As per the authorization, Tenovia will enable Centuary Mattress to attain a competitive benefit on online platforms like Amazon and Flipkart through marketplace advertising along with in-depth keyword analysis, product level optimization, content creation, and campaign management. Tovia will also assist rationalize the brand spending and steer top-line conversion for the Centuary Mattress strategically initiated products like Ortho Foam Memory and Beddy.
The mandate comprises of Marketplace management for Centuary Mattress and will aim at building a powerful foothold for Centuary Mattress in the digital space.
With a legacy crossing over 3 decades, Centuary Mattress, widely identified as India’s Sleep Specialist, is India’s fastest influential mattress brand and the veritable pioneer of the refreshing & bedding industry in India. With its roots in Hyderabad; Centuary brand has always innovated and established itself as a front-runner in the mattress space while developing its product range and geographical footprint. The brand provides a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses, orthopaedic mattresses, and accessories such as pillows, cushions, bolsters, mattress protectors, slim mats, and even more.
Talking about the announcement, Sonu Somapalan, Co-founder, of Tenovia Solutions, said, “We are amused to have Centuary Mattress on board with us. We look ahead to the chance to interpret their digital strategy particular to marketplaces and facilitate the brand’s development on these platforms.”
“Tenovia’s knack in the E-commerce space will benefit us in scaling up our business in the online marketplace. We look ahead to further strengthening the presence of Century mattress’s digital existence and strive to get nearer to Indian consumers and fast forward our development journey in the marketplace,” announced Mr Uttam Malani who is the Executive Director, Century Mattress, India.
Tenovia toils in eCommerce Management and Data-driven Digital Solutions. Tenovia collaborates with mid to large brands in steering the expansion of their online business and concentrates on boosting online revenues for its consumers through multiple channels employing centralized data analytics and insightful business proposals.
Tenovia has overhauled a popular range of clients comprising Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, and Luxor Writing Instruments, to nominate a few.
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