Educational Technology commonly known as Edtech combines the use of software, hardware, and educational theory and practice to provide learning. EdTech refers to the industry of companies that create educational technology. It consists of several domains including learning theory, online learning, and computer-based learning where various mobile technologies are used. The pandemic has shown a significant impact on the educational sector. The students had to shift to online platforms and the EdTech industry is currently one of the industries that are receiving growth.
Testbook is one of the EdTech players which is gaining importance and becoming increasingly popular in the test preparation market for the public sector jobs in India. It was found in 2014 by four alumni of IIT Bombay which currently has more than 14 million registered users and has also served more than 90 million students till now. In difficult situations like these, they reached out to more than 260 million students in India where the education process was disturbed due to the pandemic. Their mission is to reshape the process of online preparation of students for the competitive exams. The app of Testbook helps many students across India throughout their journey by providing daily live classes to more than 100 government exams such as SSC CGL, CHSL, DRDO MTS, RRB, GATE, and many more. Testbook to kickstart 2021 has recently launched its first digital brand campaign. The campaign took a common route and uses cases to highlight the convenience facility offered by the Testbook for different competitive exams in India.
The digital brand campaign focused on highlighting the advantages that each student will experience by preparing through their website Testbook.com which is offering flexible learning options. The campaign is a short film that depicts real-time situations where protagonists find it difficult to study and crack the competitive exams due to lack of proper environment and then Testbook comes to the rescue with a simple solution that can be accessed by every student at their fingertip through an app that is providing all the study materials, doubt clearing sessions and live sessions for all the exams.
