~ Targeting aggressive growth in Tier 2 and 3 markets, Ather revises the prices of the Ather 450S
~ Ex-showroom price is now INR 1,09,000 in Bangalore and as low as INR 97,500 in Delhi
~ The Ather 450S now available at a compelling price point, making it accessible to more consumers
Bengaluru, 11th January 2024: Ather Energy, India’s leading electric scooter manufacturer, announced new prices for its entry variant scooter – the 450S. In a move to make the scooter more accessible to a wider audience, Ather is offering the Ather 450S at a starting price of INR 1,09,000 in Bangalore and INR 97,500 in Delhi. Built on Ather’s best-selling 450 platform, the 450S offers segment-leading performance and technology compared to 125cc petrol scooters and EV scooters like category-leading torque & acceleration, India’s first Deep View Display Dashboard, a 5 year battery warranty and more.
Commenting on the revised pricing for the 450S, Ravneet Singh Phokela, Chief Business Officer at Ather Energy, said, “Ather is embarking on an aggressive growth journey to tap into the growing demand for electric scooters. To meet this demand, we are adding about 100 retail touchpoints this quarter taking our total touchpoints to 350. Along with this, we have reintroduced our entry level scooter – the 450S at a very compelling price point that appeals to a wider set of buyers. The Ather 450S at this new price makes for a strong value proposition, bringing the quality & assurance of Ather at a more accessible price point.”
The 450S, designed and built in India from scratch, comes with a battery capacity of 2.9 kWh, an IDC range of 115km, a 0–40 acceleration of 3.9 sec, and a top speed of 90 km/h. It has a 7-inch DeepViewTM Display with a 1000:1 contrast ratio, industry-first auto-brightness, and 18-segment characters providing superior readability any time of the day. Also, a safety feature like FallSafe™ can detect changes in the scooter’s speed, orientation, and acceleration when the rider is about to fall over. Further, Ather brings the ‘Emergency Stop Signal’, a regulation in Europe, to the Indian market and coasting regen, which improves range by up to 7%. As a first in the industry, the inbox-to-scooter feature delivers destination addresses from other apps (like WhatsApp/ Telegram/Instagram DM etc.) directly to the Ather dashboard via the Ather app. 450S buyers also have the option to choose the Pro Pack over the core configuration, which unlocks Ride Assist, Ather battery protect, AtherStack updates, and Ather Connect (free for 3 years) at an additional cost of INR 10,000.
Ather also provides a Battery Protect that extends battery warranty to 5 years/60,000 kms. This industry first warranty program not only covers battery failures but also guarantees a minimum of 70% state-of-health for the battery at the end of 5 years. With this, owners will not need to worry about the scooter’s range dropping after a few years of usage and will be able to extract maximum performance, ride after ride. This reaffirms faith in our battery’s performance and longevity for all Ather owners. The 450X comes now with Ather Battery Protect included, making it a 3 +2 years coverage. Ather 450 Plus customers can purchase this additional 2 year warranty for INR 6,999.
Ather Energy has one of the largest two-wheeler fast charging networks in India. Currently, there are more than 1700 Ather Grids, fast charging stations across 140+ cities, and the company plans to install a total of 2500 Ather Grids by March 2024. These chargers are strategically located across cities, and national highways which allows the user to do an intercity ride without any range anxiety. Along with this, Ather also has a trip planner which gives the most optimal suggestion of route along with a map and suggests appropriate Ather Grid chargers for intercity trips too.
