India, Bengaluru, December 2nd, 2024: The Bear House, a dynamic menswear brand specializing in smart work casuals, is accelerating its offline expansion with plans to open six new stores by the end of calendar year 2025. Focused on the needs of the modern professional, The Bear House aims to redefine workwear for today’s multifaceted lifestyles, spanning corporate offices, co-working spaces, and coffee shops.
Currently, The Bear House is available through its e-commerce-enabled website, www.thebearhouse.com, a multi-brand D2C outlet, Broadway, at Ambience Mall, Vasant Kunj, New Delhi, and major e-commerce platforms like Myntra and Ajio.
To further strengthen its presence, the brand will establish six stores in major metropolitan cities: two in Bengaluru, two in Hyderabad, one in New Delhi, and one in Mumbai. Each store will cover approximately 2,000 sq. ft., with layouts designed to provide an engaging and multi-functional shopping experience for customers.
“We’re excited to launch two stores in Bengaluru, two in Hyderabad, one in New Delhi, and one in Mumbai by the end of the financial year. Our aim is to enhance our omni-channel presence by blending online convenience with unique in-store experiences to better connect with our customers. People from Bengaluru, Delhi, and Hyderabad are perfectly aligned with our brand ethos, as is evident from the significant contribution we’ve seen through online orders,” said Tanvi Somaiya and Harsh Somaiya, Co-Founders, The Bear House.
Spread over 1,500-1,700 sq. ft., each store has the elements of the bear, offering an immersive shopping experience in a vibrant, playful, multi-functional environment. What began in 2018 as a passion project for Tanvi and Harsh Somaiya, manufacturing menswear for international brands quickly evolved into forming their own brand: The Bear House. The International quality and versatility of each garment, allows wearers to transition effortlessly from a professional setting—whether a corporate office or casual co-working space—to a social gathering, has struck the right chord with consumers across India. Another aspect that differentiates The Bear House from the rest is comfort. While fashion trends come and go, comfort remains a timeless value. Every piece at The Bear House balances style and ease, ensuring that the wearer feels confident without compromise.
