India, December 16, 2020: The Beauty Co., a premium Indian beauty and grooming brand has launched a fun and informative video, starring brand ambassador Sejal Kumar that aims to educate people on the benefits of the CEM (Cleanse, Exfoliate and Moisturize) Face & Body Care Routine and popularize it in the country. The video aims to revolutionize new age beauty rituals while also providing a dose of entertainment through its quirky and vibrant feel, whilst guiding its viewers on this new skincare routine that is relatively unheard of, and extremely beneficial for one’s skin.
The fresh new video features award winning fashion influencer and Social Media Content creator, Sejal Kumar who today represents a generation of people who celebrate self- love & non-conformity and are a beacon of positive change. Sejal, who recently represented India as one among the eight selected Content Creators worldwide for the ‘YouTube Creators for Change with Michelle Obama’ that focused on education for girls, is the perfect face to present this novel Face & Body Care concept to the world and help people to embrace the goodness of this unique new routine.
Suraj Vazirani, Founder & CEO of The Beauty Co. said, “Since our inception, we have strived to be a beauty brand that breaks the mold and presents a concept of beauty that is relatable, real and trustworthy. Through this unique initiative, we only aim to further aid our beloved customers with their beauty routine and give them just the divine glow they deserve.” Sejal Kumar, brand ambassador for The Beauty Co. added, “I am thrilled to be a part of this engaging video that aims to break barriers and get real with the viewers. A beauty regimen is something that helps us all enhance our looks, and I am glad to be associated with a brand that values the effort we put in to manage our face & body and helps people with something as intimate as self-care.”
The Beauty Co. is a futuristic, sustainable, and responsible beauty brand that believes that beauty comes in all shapes and sizes. It has created several pioneering initiatives that have revolutionized the concept of beauty in India. Its recent Award-Winning Campaign #UnType helped break unfair stereotypes surrounding beauty and celebrate its true spirit, that goes beyond conventions.
