28th, November 2024: The Body Shop, a global leader in ethical and sustainable beauty, has launched a striking new campaign to celebrate The India Edit, its first-ever India-inspired collection. Anchored by the tagline “Only in India, for You,” the campaign is a heartfelt tribute to Indian youth, cultural richness, and the beauty of inclusivity.
The campaign’s centerpiece is a visually captivating video that uses a lateral sliding frame structure. This unique storytelling approach takes viewers on a visual journey through the richness of Indian beauty, individuality, and self-expression. The video artfully integrates The India Edit’s four curated collections—Lotus, Hibiscus, Pomegranate, and Black Grape—each inspired by traditional Indian ingredients and crafted in line with The Body Shop’s ethical values.
What’s more, the brand’s commitment to inclusivity shines through the cast, which features models from diverse backgrounds and identities. Together, they embody the multifaceted beauty of India, celebrating the idea that beauty is as unique and varied as the country itself.
Adding to the visual splendor is a custom-designed artistic backdrop by an illustrator. Bursting with vibrant colors and intricate patterns, the backdrop draws inspiration from India’s cultural heritage, bringing each scene to life and amplifying the bold, unapologetically Indian spirit of The India Edit.
The campaign has been rolled out across a range of platforms, from in-store displays to social media and digital channels.
The Body Shop has always been synonymous with ethical beauty, and this collection is no different. With IFRA-certified fragrances and a focus on India’s unique natural treasures, The India Edit exemplifies the brand’s dedication to ethical and thoughtful beauty.
Watch the Video Here – https://youtu.be/jRpf-sIdLp8
