The industry is anticipating a surge in sales, with several players hoping to surpass pre-pandemic levels this holiday season.
Goddess Lakshmi, the goddess of prosperity and good fortune, is said to reside in cleanliness in Hindu mythology. As a result, one of the many Diwali customs is to clean the house and prepare it for the goddess’s visit.
As a result, the Indian festival time around Diwali is generally a wonderful opportunity for firms in the home design and furniture industry to boost their market sales. This year, too, consumer sentiment is at an all-time high, and the sector is gearing up for a strong fourth-quarter performance.
Diwali preparations provide the Covid-hit home décor and furnishings business a makeover. The industry is expecting a boost in sales this holiday season, with several players wanting to reach pre-pandemic levels.
In Hindu mythology, Goddess Lakshmi, the goddess of prosperity and good fortune, is thought to reside in cleanliness. As a result, cleaning the house and preparing it for the goddess’s visit is one of the many Diwali customs.
As a result, the Indian festival season surrounding Diwali is typically a great time for home design and furniture companies to increase market sales. Consumer confidence is at an all-time high this year, and the economy is poised for a good fourth-quarter showing.
“It’s that time of year again,” says HomeTown CMO Medha Tawde, “when most Indians are wanting to refurbish their homes.” Home furnishings, décor, and home and kitchen basics categories witness a rise over the holiday season.”
She goes on to say that demand this year is more than it was before the second Covid wave, and the brand wants to get back to pre-pandemic levels.
Consumers are excited to celebrate the festive season after being cooped up at home for weeks and are planning large purchases for their homes. Consumers are looking forward to celebrating the holidays with family and friends now that normalcy has returned after a year and a half of limitations.
As a result, gifting will be a huge opportunity this year. Furniture, tableware, kitchenware, and gifts are all expected to rise significantly.
We’re also witnessing an increase in sales of several of our best-selling items, such as sofas, dining tables, and beds. Many shoppers are moving into their new homes over this festive season. As a result, we’re witnessing a significant increase in interiors and kitchens.”
As Duroflex Chief Marketing Officer Smita Murarka points out, the mattress category is also set for a strong quarter. “The festive season is unquestionably a significant period for the sector,” she says.
When it comes to enhancing one’s sleeping quarters, high-quality mattresses and sleep needs are an important investment, and many individuals buy them as part of their holiday shopping. Around one-third of our sales happen during the festive season.”
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