The industry for contact lenses in India began approximately three decades ago. However, it has taken a while for this sector to gain traction and flourish. Purely for reasons of convenience and safety, the majority of Indians still favor standard eyewear. In older times, people thought that wearing contact lenses would help stabilize the power, but it’s unclear to what extent this was true. In addition to contact lenses, there is also a laser procedure that many people are using. However, completely removing the lens and spectacles is an expensive surgery.
People spent more time in front of screens during the pandemic, whether it was due to a shift to working from home or increased content consumption on laptops and mobile devices. In general, today’s population is very particular about all aspects of their health, including their eye health.
Today, contact lenses may be purchased online from sites like Lenskart or any of the top optical retail stores. Another expense to the overall cost of the lens, which again varies depending on the type of lenses one likes to wear, is the cost of maintaining the lenses by using the proper lens solution.
As a result, even if the market is growing, a lot of educational effort is required to inform customers about the benefits of wearing contact lenses and to spread awareness of this trend. The cost of the lenses is high, and one must make significant annual investments. Sanjay Bhutani, Managing Director – India & SAARC, Bausch & Lomb India, shared his opinions, stating that the key obstacle has been that many Indian consumers are still hesitant to use contact lenses and that there is a misconception that contact lenses are more expensive than glasses.
Bhutani remarked, “We even go beyond product sales to engage with our audience. For instance, we aimed to increase understanding of and emphasize the value of eye donation with the #AllEyesDream campaign. Now that contact lenses are controlled, we would see that patients were only given high-quality lenses, which would further encourage usage and help the category flourish.
The category is separated into two main subcategories: Cosmetic and Vision Care (or Corrective). According to Deepak H., Partner, Strategy3, Ipsos India, the contact lens market is mostly aimed at young people because they help them participate in sports and improve their look by replacing glasses. The next million users are predicted to be digital natives, and most businesses are preparing to take advantage of this potential. Since soft lenses and silicone hydrogel are comfy and soft, they allow oxygen to pass through, improving eye care.
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