Exclusively by MyGlamm, premium beauty brand, Manish Malhotra Beauty debuts its FIRST EVER national TVC with the tagline “Backstage to Backstreets.” The ad, which stars Manish Malhotra, an ace couturier and fashion designer, shows how every girl next door is a beautiful diva, flaunting on the runway of her life.
Manish Malhotra Beauty, exclusively by MyGlamm, has provided a premium cosmetics and skincare experience over the years, raising issues about universal beauty standards and spreading the spirit of positivity and self-confidence.
It’s aspirational, but it’s also accessible and affordable to all women. Like Manish, the brand believes in celebrating individuals and embracing authenticity to the maximum extent possible.
The campaign emphasises Manish Malhotra’s role as the designer of a person’s fantasies. Today’s women work their magic daily and are show-stoppers when they go down the makeup aisle! Manish has encouraged the world to believe that elegance and splendour are a way of life and a state of mind by leading the runways of both fashion and beauty.
A flow between an enticing part of the fashion world behind the stage with dazzling lighting and oozing confidence in the colour and charisma of a household is included in the video. It portrays how fashion and beauty are present in every nook and cranny, as well as in every beating heart, demonstrating how fashion and beauty are at the heart of all activities.
Manish says ‘Backstage to Backstreets’ at the end of the film, capturing the brand’s messaging and identity while fulfilling his position as a lighthouse of harmonious talks and thereby representing a manifestation of the key campaign concept.
Manish Malhotra Beauty, which is exclusively distributed by MyGlamm, offers a wide range of items to consumers, including cosmetics and skincare, as seen in the film.
Sukhleen Aneja, the CEO, Good Glamm Group’s Beauty & FMCG Brands, said, “We are delighted to debut the first-ever national TVC of Manish Malhotra Beauty exclusively through MyGlamm.”
The film messaging ‘Backstage to Backstreets’ represents Manish Malhotra Beauty as a lifestyle that is aspirational, accessible, and affordable, as exemplified by the premium collection.
Manish Malhotra, the fashion designer, stated, “It offers me enormous satisfaction to drive into the scale of things for the Manish Malhotra Haute Couture Makeup’s first TVC after three years of constant success.” With bigger things on the horizon, their cosmetics exudes the superior quality that they have painstakingly crafted for modern culture.
They are the only beauty brand without a brand spokesperson because they are convinced that the business’s stars are its customers, each of whom has its spotlight. It brings him a tremendous joy to be able to create a beauty brand that not only offers excellence but also a diverse range of items that is constantly expanding and ready to offer everyone even more.
The campaign will launch on television as well as on social media platforms such as Instagram, Facebook, and YouTube.
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