National, April 15th, 2021 – Reebok today unveils a reflective version of the FOREVER FLOATRIDE ENERGY 3 – a key offering within the award-winning premium running series known for its accessible price point.
The reflective Forever Floatride Energy 3 features:
• 360-degree reflective midsole and reflective hits on the crosscheck side stripe
• Responsive lightweight cushioning system
• Breathable mesh upper that keeps you feeling refreshed during daily training
• Anatomical heel shape for a comfortable run
• Carbon rubber outsole for safety and durability
• Total weight of 7.1 oz/201g women; 8,5 oz/241g men
The Floatride Energy 3 features high performance lightweight and responsive Floatride Energy foam. Updates to the third version of Reebok’s award-winning running product include a revised midsole shape and a square knit upper material. The new midsole shape is designed to deliver a smooth ride for all types of runners with an engineered heel bevel and contoured forefoot shape. The square knit upper provides additional durability while remaining lightweight and breathable.
“This shoe was designed for the individual who tries to balance it all but refuses to compromise when it comes to making time for their run. As a result, they are often lacing up their shoes long after the sun sets – or before it even rises,” said Emily Mullins, Director Product Float, Reebok. “As a fitness company it’s important that we’re creating products that help individuals train at their best – no matter the conditions or circumstances. For this particular shoe we wanted to deliver something that would allow individuals to train safely at any time of day. To do that, we utilized a 360-degree reflective midsole and reflective hits on the crosscheck side stripe.”
Runners are often forced to make tradeoffs when it comes to buying running shoes, and it’s Reebok’s mission within the running category to create products where they no longer have to choose. Floatride is about breaking stereotypes around what a running shoe can be and delivering premium product at an accessible price point.
The Reebok Floatride Energy 3.0 collection is available now at select Reebok stores and online at shop4reebok.com starting INR 8,999.
